Enviar búsqueda
Cargar
Mobile Technology In Travel Report The Detail
•
3 recomendaciones
•
457 vistas
E
EyeforTravel
Seguir
Viajes
Empresariales
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 4
Descargar ahora
Descargar para leer sin conexión
Recomendados
Neomobile - Discovering new mobile horizons: Turkey
Neomobile - Discovering new mobile horizons: Turkey
Neomobile
Orbitz mobile & travel industry - for distribution
Orbitz mobile & travel industry - for distribution
MobileAnthem
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Ben Allen
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
Telstra Global
Trends, Challenges & Solution For Mobile App UX Design
Trends, Challenges & Solution For Mobile App UX Design
Hu yang
Security considerations while being Social and Mobile
Security considerations while being Social and Mobile
Nalneesh Gaur
Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)
SlashData
State of the Net issue 23 PDF
State of the Net issue 23 PDF
AMAS
Recomendados
Neomobile - Discovering new mobile horizons: Turkey
Neomobile - Discovering new mobile horizons: Turkey
Neomobile
Orbitz mobile & travel industry - for distribution
Orbitz mobile & travel industry - for distribution
MobileAnthem
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Ben Allen
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
Telstra Global
Trends, Challenges & Solution For Mobile App UX Design
Trends, Challenges & Solution For Mobile App UX Design
Hu yang
Security considerations while being Social and Mobile
Security considerations while being Social and Mobile
Nalneesh Gaur
Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)
SlashData
State of the Net issue 23 PDF
State of the Net issue 23 PDF
AMAS
Mobile Takeover
Mobile Takeover
Squeaky Wheel Media
China Mobile Internet Development
China Mobile Internet Development
kevin han
Presentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter Service
HitReach
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012
Jason Cross
Your customers are on mobile - where are you?
Your customers are on mobile - where are you?
Vacasa
Introduction to Mobile Marketing
Introduction to Mobile Marketing
Mike Craig
When is an app not an app
When is an app not an app
Jason Cross
Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0
Jason Cross
Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1
Jason Cross
The Mobile Ecosystem - APIs & Opportunities
The Mobile Ecosystem - APIs & Opportunities
Jean-Luc David
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
The Media Kitchen
Millward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: Kenya
Kantar
The Importance of Integrating Mobile
The Importance of Integrating Mobile
fivebyfive
Mobile Search: The Landscape, testing, & Getting results
Mobile Search: The Landscape, testing, & Getting results
aiCommerce
Mobients Intro Deck
Mobients Intro Deck
mattheweperry74
Mobile data consumption by smartphone users
Mobile data consumption by smartphone users
skripnikov
Believe
Believe
Admeld
Ficod - Optimizing android ux a case study
Ficod - Optimizing android ux a case study
Jerome Nadel
Optimizing Email for Mobile Devices
Optimizing Email for Mobile Devices
Silverpop
The Connected Car: Driving the Industry Forward
The Connected Car: Driving the Industry Forward
HitReach
Mobile Money Report
Mobile Money Report
Vikash Kumar
T R Dua C O A I
T R Dua C O A I
Varun Chandra
Más contenido relacionado
La actualidad más candente
Mobile Takeover
Mobile Takeover
Squeaky Wheel Media
China Mobile Internet Development
China Mobile Internet Development
kevin han
Presentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter Service
HitReach
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012
Jason Cross
Your customers are on mobile - where are you?
Your customers are on mobile - where are you?
Vacasa
Introduction to Mobile Marketing
Introduction to Mobile Marketing
Mike Craig
When is an app not an app
When is an app not an app
Jason Cross
Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0
Jason Cross
Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1
Jason Cross
The Mobile Ecosystem - APIs & Opportunities
The Mobile Ecosystem - APIs & Opportunities
Jean-Luc David
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
The Media Kitchen
Millward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: Kenya
Kantar
The Importance of Integrating Mobile
The Importance of Integrating Mobile
fivebyfive
Mobile Search: The Landscape, testing, & Getting results
Mobile Search: The Landscape, testing, & Getting results
aiCommerce
Mobients Intro Deck
Mobients Intro Deck
mattheweperry74
Mobile data consumption by smartphone users
Mobile data consumption by smartphone users
skripnikov
Believe
Believe
Admeld
Ficod - Optimizing android ux a case study
Ficod - Optimizing android ux a case study
Jerome Nadel
Optimizing Email for Mobile Devices
Optimizing Email for Mobile Devices
Silverpop
La actualidad más candente
(19)
Mobile Takeover
Mobile Takeover
China Mobile Internet Development
China Mobile Internet Development
Presentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter Service
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012
Your customers are on mobile - where are you?
Your customers are on mobile - where are you?
Introduction to Mobile Marketing
Introduction to Mobile Marketing
When is an app not an app
When is an app not an app
Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol messaging) 24 jun11 v1.0
Inc pres (dma bristol apps) 24 jun11 v1.1
Inc pres (dma bristol apps) 24 jun11 v1.1
The Mobile Ecosystem - APIs & Opportunities
The Mobile Ecosystem - APIs & Opportunities
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Millward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: Kenya
The Importance of Integrating Mobile
The Importance of Integrating Mobile
Mobile Search: The Landscape, testing, & Getting results
Mobile Search: The Landscape, testing, & Getting results
Mobients Intro Deck
Mobients Intro Deck
Mobile data consumption by smartphone users
Mobile data consumption by smartphone users
Believe
Believe
Ficod - Optimizing android ux a case study
Ficod - Optimizing android ux a case study
Optimizing Email for Mobile Devices
Optimizing Email for Mobile Devices
Similar a Mobile Technology In Travel Report The Detail
The Connected Car: Driving the Industry Forward
The Connected Car: Driving the Industry Forward
HitReach
Mobile Money Report
Mobile Money Report
Vikash Kumar
T R Dua C O A I
T R Dua C O A I
Varun Chandra
Harnessing the Power of the Mobile Cloud
Harnessing the Power of the Mobile Cloud
Antenna Software
Mobile qual using dumb phones in developing markets
Mobile qual using dumb phones in developing markets
Merlien Institute
05169360
05169360
mahwish_shokat1207
Mobile Customer Information
Mobile Customer Information
Walter Adamson
Why Managing Mobility Matters
Why Managing Mobility Matters
Dan Sharoni, MSTC, CSM
Mobile services and its impact on GPDs and Return on Investment
Mobile services and its impact on GPDs and Return on Investment
Kartik Mehta
Incorporating Mobile Commerce in your Multi-Channel strategy
Incorporating Mobile Commerce in your Multi-Channel strategy
IBM Software India
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Havas Media
Survey of Foraging Techniques
Survey of Foraging Techniques
Sahil Jain
Convergence phones
Convergence phones
Keith Day
The Future Of Mobile Application Storefronts
The Future Of Mobile Application Storefronts
VeerChand Bothra
The Future Of Mobile Application Storefronts Wireless Expertise Report 2009
The Future Of Mobile Application Storefronts Wireless Expertise Report 2009
Anuj R KHANNA
Leveraging smartphone cameras
Leveraging smartphone cameras
Muthu Samy
Leveraging smartphone cameras
Leveraging smartphone cameras
Muthu Samy
Leveraging Smartphone Cameras for Collaborative Road Advisories
Leveraging Smartphone Cameras for Collaborative Road Advisories
Muthu Samy
Mobile strategies for the tourism industry
Mobile strategies for the tourism industry
James Burnes
Mobile Web Design & Development 2012 Lecture
Mobile Web Design & Development 2012 Lecture
Dave Wallace
Similar a Mobile Technology In Travel Report The Detail
(20)
The Connected Car: Driving the Industry Forward
The Connected Car: Driving the Industry Forward
Mobile Money Report
Mobile Money Report
T R Dua C O A I
T R Dua C O A I
Harnessing the Power of the Mobile Cloud
Harnessing the Power of the Mobile Cloud
Mobile qual using dumb phones in developing markets
Mobile qual using dumb phones in developing markets
05169360
05169360
Mobile Customer Information
Mobile Customer Information
Why Managing Mobility Matters
Why Managing Mobility Matters
Mobile services and its impact on GPDs and Return on Investment
Mobile services and its impact on GPDs and Return on Investment
Incorporating Mobile Commerce in your Multi-Channel strategy
Incorporating Mobile Commerce in your Multi-Channel strategy
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Survey of Foraging Techniques
Survey of Foraging Techniques
Convergence phones
Convergence phones
The Future Of Mobile Application Storefronts
The Future Of Mobile Application Storefronts
The Future Of Mobile Application Storefronts Wireless Expertise Report 2009
The Future Of Mobile Application Storefronts Wireless Expertise Report 2009
Leveraging smartphone cameras
Leveraging smartphone cameras
Leveraging smartphone cameras
Leveraging smartphone cameras
Leveraging Smartphone Cameras for Collaborative Road Advisories
Leveraging Smartphone Cameras for Collaborative Road Advisories
Mobile strategies for the tourism industry
Mobile strategies for the tourism industry
Mobile Web Design & Development 2012 Lecture
Mobile Web Design & Development 2012 Lecture
Más de EyeforTravel
Travel Distribution Russia Report
Travel Distribution Russia Report
EyeforTravel
Travel Distribution India Report (Edition 1)
Travel Distribution India Report (Edition 1)
EyeforTravel
Travel Distribution China Report (Edition 1)
Travel Distribution China Report (Edition 1)
EyeforTravel
Rail Online Distribution Focus North America 2009
Rail Online Distribution Focus North America 2009
EyeforTravel
Package Tour Online Distribution Focus North America 2009
Package Tour Online Distribution Focus North America 2009
EyeforTravel
Mobile Technology In Travel Report Consumer Insight
Mobile Technology In Travel Report Consumer Insight
EyeforTravel
Consumer Snapshot The Uk Young Professional &Amp
Consumer Snapshot The Uk Young Professional &Amp
EyeforTravel
Intercity Bus Online Distribution Focus North America 2009
Intercity Bus Online Distribution Focus North America 2009
EyeforTravel
Hotel Online Distribution Focus North America 2009
Hotel Online Distribution Focus North America 2009
EyeforTravel
Full North American Online Travel Report 2009
Full North American Online Travel Report 2009
EyeforTravel
European Online Travel Report 2008
European Online Travel Report 2008
EyeforTravel
Cruise Online Distribution Focus North America 2009
Cruise Online Distribution Focus North America 2009
EyeforTravel
Airline Online Distribution Focus North America 2009 4
Airline Online Distribution Focus North America 2009 4
EyeforTravel
Car Rental Online Distribution Focus North America 2009
Car Rental Online Distribution Focus North America 2009
EyeforTravel
EyeforTravel - Ancillary Revenue & Partnerships Europe 2009
EyeforTravel - Ancillary Revenue & Partnerships Europe 2009
EyeforTravel
EyeforTravel - Customer Relationship Management in Travel USA (2008)
EyeforTravel - Customer Relationship Management in Travel USA (2008)
EyeforTravel
EyeforTravel - Travel Distribution Summit Asia (2008)
EyeforTravel - Travel Distribution Summit Asia (2008)
EyeforTravel
EyeforTravel - Travel Distribution Summit China 2008
EyeforTravel - Travel Distribution Summit China 2008
EyeforTravel
EyeforTravel - Travel Distribution Iberian Peninsula 2008
EyeforTravel - Travel Distribution Iberian Peninsula 2008
EyeforTravel
EyeforTravel - Cumbre Latinoamericana para los Servicios de Distribución Turí...
EyeforTravel - Cumbre Latinoamericana para los Servicios de Distribución Turí...
EyeforTravel
Más de EyeforTravel
(20)
Travel Distribution Russia Report
Travel Distribution Russia Report
Travel Distribution India Report (Edition 1)
Travel Distribution India Report (Edition 1)
Travel Distribution China Report (Edition 1)
Travel Distribution China Report (Edition 1)
Rail Online Distribution Focus North America 2009
Rail Online Distribution Focus North America 2009
Package Tour Online Distribution Focus North America 2009
Package Tour Online Distribution Focus North America 2009
Mobile Technology In Travel Report Consumer Insight
Mobile Technology In Travel Report Consumer Insight
Consumer Snapshot The Uk Young Professional &Amp
Consumer Snapshot The Uk Young Professional &Amp
Intercity Bus Online Distribution Focus North America 2009
Intercity Bus Online Distribution Focus North America 2009
Hotel Online Distribution Focus North America 2009
Hotel Online Distribution Focus North America 2009
Full North American Online Travel Report 2009
Full North American Online Travel Report 2009
European Online Travel Report 2008
European Online Travel Report 2008
Cruise Online Distribution Focus North America 2009
Cruise Online Distribution Focus North America 2009
Airline Online Distribution Focus North America 2009 4
Airline Online Distribution Focus North America 2009 4
Car Rental Online Distribution Focus North America 2009
Car Rental Online Distribution Focus North America 2009
EyeforTravel - Ancillary Revenue & Partnerships Europe 2009
EyeforTravel - Ancillary Revenue & Partnerships Europe 2009
EyeforTravel - Customer Relationship Management in Travel USA (2008)
EyeforTravel - Customer Relationship Management in Travel USA (2008)
EyeforTravel - Travel Distribution Summit Asia (2008)
EyeforTravel - Travel Distribution Summit Asia (2008)
EyeforTravel - Travel Distribution Summit China 2008
EyeforTravel - Travel Distribution Summit China 2008
EyeforTravel - Travel Distribution Iberian Peninsula 2008
EyeforTravel - Travel Distribution Iberian Peninsula 2008
EyeforTravel - Cumbre Latinoamericana para los Servicios de Distribución Turí...
EyeforTravel - Cumbre Latinoamericana para los Servicios de Distribución Turí...
Último
bhachau Escort💋 Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
bhachau Escort💋 Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
mountabuangels4u
Alipurduar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Alipurduar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
saputara Escort💋 Call Girl (Ramya) Service #saputara Call Girl @Independent G...
saputara Escort💋 Call Girl (Ramya) Service #saputara Call Girl @Independent G...
mountabuangels4u
Top places to visit, top tourist destinations
Top places to visit, top tourist destinations
swarajdm34
Sample sample sample sample sample sample
Sample sample sample sample sample sample
Casey Keith
Overview of Lesotho 's natural beauty tourist attractions
Overview of Lesotho 's natural beauty tourist attractions
mamalatsit
Krishnanagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Krishnanagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
sample sample sample sample sample sample
sample sample sample sample sample sample
Casey Keith
Top travel agency in panchkula - Best travel agents in panchkula
Top travel agency in panchkula - Best travel agents in panchkula
useyourbrain1122
IATA GEOGRAPHY AREAS in the world, HM111
IATA GEOGRAPHY AREAS in the world, HM111
2022472524
sample sample sample sample sample sample
sample sample sample sample sample sample
Casey Keith
Birbhum Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Birbhum Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Kashipur Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Kashipur Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Daman Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Daman Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Deepika Singh
Bhavnagar Escort💋 Call Girl (Komal) Service #Bhavnagar Call Girl @Independent...
Bhavnagar Escort💋 Call Girl (Komal) Service #Bhavnagar Call Girl @Independent...
mountabuangels4u
Morbi Escort💋 Call Girl (Komal) Service #Morbi Call Girl @Independent Girls
Morbi Escort💋 Call Girl (Komal) Service #Morbi Call Girl @Independent Girls
mountabuangels4u
Champawat Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Champawat Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Suri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Suri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
ITALY - Visa Options for expats and digital nomads
ITALY - Visa Options for expats and digital nomads
Marco Mazzeschi
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
RezStream
Último
(20)
bhachau Escort💋 Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
bhachau Escort💋 Call Girl (Ramya) Service #bhachau Call Girl @Independent Girls
Alipurduar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Alipurduar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
saputara Escort💋 Call Girl (Ramya) Service #saputara Call Girl @Independent G...
saputara Escort💋 Call Girl (Ramya) Service #saputara Call Girl @Independent G...
Top places to visit, top tourist destinations
Top places to visit, top tourist destinations
Sample sample sample sample sample sample
Sample sample sample sample sample sample
Overview of Lesotho 's natural beauty tourist attractions
Overview of Lesotho 's natural beauty tourist attractions
Krishnanagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Krishnanagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
sample sample sample sample sample sample
sample sample sample sample sample sample
Top travel agency in panchkula - Best travel agents in panchkula
Top travel agency in panchkula - Best travel agents in panchkula
IATA GEOGRAPHY AREAS in the world, HM111
IATA GEOGRAPHY AREAS in the world, HM111
sample sample sample sample sample sample
sample sample sample sample sample sample
Birbhum Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Birbhum Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Kashipur Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Kashipur Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Daman Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Daman Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Bhavnagar Escort💋 Call Girl (Komal) Service #Bhavnagar Call Girl @Independent...
Bhavnagar Escort💋 Call Girl (Komal) Service #Bhavnagar Call Girl @Independent...
Morbi Escort💋 Call Girl (Komal) Service #Morbi Call Girl @Independent Girls
Morbi Escort💋 Call Girl (Komal) Service #Morbi Call Girl @Independent Girls
Champawat Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Champawat Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Suri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Suri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
ITALY - Visa Options for expats and digital nomads
ITALY - Visa Options for expats and digital nomads
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
Mobile Technology In Travel Report The Detail
1.
School of Mobile
Platinum Partner: The School of Mobile: Report Vol. 2: The Detail
2.
Table of Contents
Table of Contents Table of Contents 1. Introduc�on 8 1.1. How has the travel industry embraced mobile technology to date? 8 1.2 Who is the mobile traveller? 11 2. Mobilising the Travel Buying Cycle 17 3. Mobile Technology and Solu�ons 27 3.1 Introduc�on 27 Ar�cle by Ambiesense: “How can mobile enhance the travel experience?” 30 3.2 Mobile Internet & Mobile Analy�cs 32 Ar�cle by Netbiscuits: “Internet goes Mobile: 10 Golden Rules for Big Success on Small Screens” 35 SIXT Case Study 42 Lu�hansa Case Study 45 ORTG Case Study 48 3.3 Mobile Applica�ons 51 Ar�cle by MobiEXPLORE: “Mobile Travel Guides: Travel Mobilisa�on - How mobile can bring benefits during the downturn” 57 Rearden Commerce Case Study 63 Kayak Case Study 65 Lonely Planet Case Study 70 3.4 Mobile Search 75 3.5 Mobile Marke�ng and Adver�sing 81 JAL Hotels Case Study 106 lastminute.com Case Study 107 3.6 Mobile Customer Service, CRM & Ancillary Revenue Genera�on 113 Ar�cle by The Sound of Data: “Mobile Travel Solu�ons” 113 Bri�sh Airways Case Study 124 Hilton Case Study 127 Egencia Case Study 129 3.7 Mobile and Loca�on 138 WAYN & Rummble Case Study 149 Visit Britain Case Study 153 TUI Case Study 154 © EyeforTravel Research. All rights reserved. 3
3.
Table of Contents
The School of Mobile Vol. 2 - The Detail 3.8 Mobile Ticke�ng and 2D Barcodes 155 SAS Case Study 160 3.9 mTransac�ons 162 Jet Airways Case Study 169 4. Preparing to invest in Mobile 172 4.1 The EyeforTravel Pearls of Wisdom 172 4.2 Addressing the arguments against mobile 175 4.3 The future of mobile in travel 179 List of Figures Figure 1: Age breakdown by type of browser access and age 11 Figure 2: Age breakdown by type of applica�on access and country 12 Figure 3: Age breakdown by type of SMS access and country 13 Figure 4: Gender breakdown by type of browser access and country 13 Figure 5: Gender breakdown by type of applica�on access and country 14 Figure 6: Gender breakdown by type of SMS access and country 14 Figure 7: Income breakdown of mobile browser access by access type and country 15 Figure 8: Income breakdown by type of Applica�on access and country 15 Figure 9: Income breakdown by type of SMS access and country 16 4 © EyeforTravel Research. All rights reserved.
4.
Welcome back to1
- The Travel Buying Cycle Mobile Chapter Part Two of The School of Welcome Back! Welcome back to Part Two of The School of Mobile ‘The mobile phone has become a human appendage’ – BJ Fogg Even if one’s mobile phone is not yet a body part, technology itself has certainly become a domes�cated part of daily life and a core part of many cultures. Mobile expands our reach, our power and our awareness. As you learnt in Part One, Mobile has arrived. In 2008, global mobile subscriber penetra�on broke through the 50% mark (Source: ITU). By the end of 2009, the number of mobile users globally is expected to reach 3.9 billion (Source: Por�o Research). Smartphone penetra�on con�nues to increase in various regions but is not yet at the inflec�on point (i.e. the point at which penetra�on leads to drama�c change), however it is s�ll very significant and growth in penetra�on con�nues, even in 2009. According to the latest research by The Kelsey Group, penetra�on is at 18.9%. 3G network penetra�on did in fact reach the all-important inflec�on point (30% in western markets), while in Korea and Japan the story is really how far away is 4G and finding new and innova�ve ways to use the installed 3G networks. Furthermore, convergence is more than just a buzz-word. It is happening apace and it is a crucial enabler of advanced mobile offerings. Convergence looks towards the bundling and integra�on of services and this is the force which will shape the mobile ecosystem of the future. The dynamics of the mobile ecology are changing. Tradi�onally this ecology has been dominated and indeed controlled by operators who acted like the gatekeepers. The evolving ecology is more focused on symbiosis, mutual advantage and compe�ng centres of power/influence. It is a model characterised by collabora�on and alliances. It is a new world that at first glance can be daun�ng and indeed a li�le overwhelming. This paradigm shi� involves the opening up of access to the tradi�onally closed ecosystem and along with it many new and exci�ng opportuni�es for value crea�on. PART TWO: This part of The School of Mobile is about cu�ng through the hubris, the misconcep�on, the mythology and the unfulfilled promises of mobile and to give you guidelines and a wealth of useful informa�on to help you to embrace mobile. It is focused on prac�cal guidelines, advice and case studies from some of the industry’s leading mobile innovators and insight from mobile solu�ons providers to help you make intelligent mobile decisions. All companies involved know the importance of educa�on and knowledge acquisi�on that will allow you to move forward with confidence in developing or advancing your mobile strategy. Mobile is: Interac�ve, engaging, personalised, powerful, empowering, relevant and always on Mobile is not: A replacement for other marke�ng/customer service channels, a gimmick, a silver bullet or just a small version of your website Go to Table of Contents © EyeforTravel Research. All rights reserved. 5
Descargar ahora