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Turkey is a very interesting country where mobile commerce is really advanced. Neomobile made an insight about this really fascinating digital landscape. Read also the related post on our blog http://www.neomobile-blog.com/discovering-the-new-mobile-horizons-turkey/
Neomobile - Discovering new mobile horizons: Turkey
Neomobile - Discovering new mobile horizons: Turkey
Neomobile
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
Orbitz mobile & travel industry - for distribution
Orbitz mobile & travel industry - for distribution
MobileAnthem
Michael Boland Mobile Superforum Intro
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Ben Allen
Telstra Corporation’s Chief Technology Officer and Head of Innovation, Dr Hugh Bradlow, addressed an audience of over 50 customers and London Business School alumni and academics earlier this week at Telstra International’s office in London. Dr Bradlow shared some valuable insights into technological innovation with a particular focus on key trends in ICT, technology challenges, and telcos and innovation. A core topic of discussion was the marked move towards omniscience and omnipresence.
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
Telstra Global
Trends, Challenges & Solution For Mobile App UX Design
Trends, Challenges & Solution For Mobile App UX Design
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Security considerations while being Social and Mobile
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An analysis of the Megatrends impacting the Mobile Industry in 2010. Research and compiled by VisionMobile Research.
Mobile Megatrends 2010 (VisionMobile)
Mobile Megatrends 2010 (VisionMobile)
SlashData
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
State of the Net issue 23 PDF
State of the Net issue 23 PDF
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Turkey is a very interesting country where mobile commerce is really advanced. Neomobile made an insight about this really fascinating digital landscape. Read also the related post on our blog http://www.neomobile-blog.com/discovering-the-new-mobile-horizons-turkey/
Neomobile - Discovering new mobile horizons: Turkey
Neomobile - Discovering new mobile horizons: Turkey
Neomobile
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
Orbitz mobile & travel industry - for distribution
Orbitz mobile & travel industry - for distribution
MobileAnthem
Michael Boland Mobile Superforum Intro
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Ben Allen
Telstra Corporation’s Chief Technology Officer and Head of Innovation, Dr Hugh Bradlow, addressed an audience of over 50 customers and London Business School alumni and academics earlier this week at Telstra International’s office in London. Dr Bradlow shared some valuable insights into technological innovation with a particular focus on key trends in ICT, technology challenges, and telcos and innovation. A core topic of discussion was the marked move towards omniscience and omnipresence.
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND
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Trends, Challenges & Solution For Mobile App UX Design
Trends, Challenges & Solution For Mobile App UX Design
Hu yang
Security considerations while being Social and Mobile
Security considerations while being Social and Mobile
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An analysis of the Megatrends impacting the Mobile Industry in 2010. Research and compiled by VisionMobile Research.
Mobile Megatrends 2010 (VisionMobile)
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SlashData
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
State of the Net issue 23 PDF
State of the Net issue 23 PDF
AMAS
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
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Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.
The Mobile Ecosystem - APIs & Opportunities
The Mobile Ecosystem - APIs & Opportunities
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This presentation reviews the history of mobile, the current state of mobile usage and mobile advertising, and the potential for mobile in the future
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Mobile 101 Class 2: The Past, Present, and Future of Mobile
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Millward Brown AdReaction 2012: Kenya
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The Importance of Integrating Mobile
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Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
Mobile Search: The Landscape, testing, & Getting results
Mobile Search: The Landscape, testing, & Getting results
aiCommerce
Gives a quick peak into who we are at Mobients.
Mobients Intro Deck
Mobients Intro Deck
mattheweperry74
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skripnikov
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Ficod - Optimizing android ux a case study
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Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow. As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email. Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
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The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
Mobile Takeover
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China Mobile Internet Development
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Presentation: Cell ID & AGPS: Right Location, Smarter Service
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Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.
The Mobile Ecosystem - APIs & Opportunities
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This presentation reviews the history of mobile, the current state of mobile usage and mobile advertising, and the potential for mobile in the future
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aiCommerce
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Mobients Intro Deck
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mattheweperry74
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Believe
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Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow. As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email. Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
Optimizing Email for Mobile Devices
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Mobile Takeover
Mobile Takeover
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Millward Brown AdReaction 2012: Kenya
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verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
Harnessing the Power of the Mobile Cloud
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MOBILE QUAL USING DUMB PHONES IN DEVELOPING MARKETS Presented at QRWEBA2011 conference organised by Merlien Institute
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Sybase is considered to be a leading provider of Mobile Device Management solutions for Enterprise.
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This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
Incorporating Mobile Commerce in your Multi-Channel strategy
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Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways- 1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts. 2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives. 3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time. Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Havas Media
A survey of Cyber Foraging and Cloud Offload Techniques. We present a survey of cyber foraging and cloud computing techniques as a solution to aid computing on resource-constrained mobile devices. We also explain some important cyber foraging systems and present a categorization of the existing approaches considering various factors like their dynamics, granularity, metrics used, surrogate types and their overheads.
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Sybian Technologies Pvt Ltd Final Year Projects & Real Time live Projects JAVA(All Domains) DOTNET(All Domains) ANDROID EMBEDDED VLSI MATLAB Project Support Abstract, Diagrams, Review Details, Relevant Materials, Presentation, Supporting Documents, Software E-Books, Software Development Standards & Procedure E-Book, Theory Classes, Lab Working Programs, Project Design & Implementation 24/7 lab session Final Year Projects For BE,ME,B.Sc,M.Sc,B.Tech,BCA,MCA PROJECT DOMAIN: Cloud Computing Networking Network Security PARALLEL AND DISTRIBUTED SYSTEM Data Mining Mobile Computing Service Computing Software Engineering Image Processing Bio Medical / Medical Imaging Contact Details: Sybian Technologies Pvt Ltd, No,33/10 Meenakshi Sundaram Building, Sivaji Street, (Near T.nagar Bus Terminus) T.Nagar, Chennai-600 017 Ph:044 42070551 Mobile No:9790877889,9003254624,7708845605 Mail Id:sybianprojects@gmail.com,sunbeamvijay@yahoo.com
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James Burnes, CEO of Mobiltopia (www.mobiltopia.com) presents to the Indiana Department of Tourism's New Media Workshop on how the mobile web will impact the future of tourism and what organizations need to consider.
Mobile strategies for the tourism industry
Mobile strategies for the tourism industry
James Burnes
A history of the mobile web, a discussion of mobile design constraints and opportunities, and an analysis of some mobile design methodologies.
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Online Dummy Ticket
Adventure tourism in Nepal is a vibrant and exhilarating experience, drawing thrill-seekers from around the world to its diverse and dramatic landscapes. Home to eight of the world's ten highest peaks, including Mount Everest, Nepal offers unparalleled opportunities for trekking, mountaineering, and rock climbing. Beyond the mountains, adventure enthusiasts can enjoy white-water rafting in the Trishuli and Bhote Koshi rivers, paragliding in Pokhara, and wildlife safaris in Chitwan National Park. The blend of breathtaking natural beauty, rich cultural heritage, and a wide range of adventure activities makes Nepal a premier destination for those seeking both excitement and a deep connection with nature.
Everything you need to know about adventure tourism in Nepal
Everything you need to know about adventure tourism in Nepal
Himalayan Trek
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The context of India's cultural heritage, the temples of South India stand as majestic threads.
Famous Temples of South India artical (1).pdf
Famous Temples of South India artical (1).pdf
Visit The Globe
Darjeeling, often called The Queen of Hills located in the foothills of the Himalayas, is a charming hill station in West Bengal, India. Known for its tea gardens, stunning views of the Kanchenjunga, and colonial architecture, Darjeeling is an ideal destination for a family vacation. Here are some of the most famous tourist places to visit in Darjeeling with your family.
Tourist Places to Visit in Darjeeling Article.docx
Tourist Places to Visit in Darjeeling Article.docx
Visit The Globe
The thread that connects production, distribution, and consumption in the complex web of economic progress is logistics. Governments all over the world develop comprehensive policies to optimize logistics operations because they understand how important they are. India has taken a significant step in this area with the National Logistics Policy (NLP). This policy blueprint promises a seismic transformation in India's logistics sector, with far-reaching implications, expansive scopes, and an abundantly promising future. It does not merely offer incremental changes.
Unveiling the National Logistics Policy (NLP) and navigating India's economic...
Unveiling the National Logistics Policy (NLP) and navigating India's economic...
TQSLogistics
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Everything you need to know about adventure tourism in Nepal
Everything you need to know about adventure tourism in Nepal
🕉️MAHANAVABHARATAADISREERAMAYANAGH.docx
🕉️MAHANAVABHARATAADISREERAMAYANAGH.docx
Famous Temples of South India artical (1).pdf
Famous Temples of South India artical (1).pdf
Tourist Places to Visit in Darjeeling Article.docx
Tourist Places to Visit in Darjeeling Article.docx
Unveiling the National Logistics Policy (NLP) and navigating India's economic...
Unveiling the National Logistics Policy (NLP) and navigating India's economic...
Présentation About Algiers City (noureddine boureneb)
Présentation About Algiers City (noureddine boureneb)
Mobile Technology In Travel Report The Detail
1.
School of Mobile
Platinum Partner: The School of Mobile: Report Vol. 2: The Detail
2.
Table of Contents
Table of Contents Table of Contents 1. Introduc�on 8 1.1. How has the travel industry embraced mobile technology to date? 8 1.2 Who is the mobile traveller? 11 2. Mobilising the Travel Buying Cycle 17 3. Mobile Technology and Solu�ons 27 3.1 Introduc�on 27 Ar�cle by Ambiesense: “How can mobile enhance the travel experience?” 30 3.2 Mobile Internet & Mobile Analy�cs 32 Ar�cle by Netbiscuits: “Internet goes Mobile: 10 Golden Rules for Big Success on Small Screens” 35 SIXT Case Study 42 Lu�hansa Case Study 45 ORTG Case Study 48 3.3 Mobile Applica�ons 51 Ar�cle by MobiEXPLORE: “Mobile Travel Guides: Travel Mobilisa�on - How mobile can bring benefits during the downturn” 57 Rearden Commerce Case Study 63 Kayak Case Study 65 Lonely Planet Case Study 70 3.4 Mobile Search 75 3.5 Mobile Marke�ng and Adver�sing 81 JAL Hotels Case Study 106 lastminute.com Case Study 107 3.6 Mobile Customer Service, CRM & Ancillary Revenue Genera�on 113 Ar�cle by The Sound of Data: “Mobile Travel Solu�ons” 113 Bri�sh Airways Case Study 124 Hilton Case Study 127 Egencia Case Study 129 3.7 Mobile and Loca�on 138 WAYN & Rummble Case Study 149 Visit Britain Case Study 153 TUI Case Study 154 © EyeforTravel Research. All rights reserved. 3
3.
Table of Contents
The School of Mobile Vol. 2 - The Detail 3.8 Mobile Ticke�ng and 2D Barcodes 155 SAS Case Study 160 3.9 mTransac�ons 162 Jet Airways Case Study 169 4. Preparing to invest in Mobile 172 4.1 The EyeforTravel Pearls of Wisdom 172 4.2 Addressing the arguments against mobile 175 4.3 The future of mobile in travel 179 List of Figures Figure 1: Age breakdown by type of browser access and age 11 Figure 2: Age breakdown by type of applica�on access and country 12 Figure 3: Age breakdown by type of SMS access and country 13 Figure 4: Gender breakdown by type of browser access and country 13 Figure 5: Gender breakdown by type of applica�on access and country 14 Figure 6: Gender breakdown by type of SMS access and country 14 Figure 7: Income breakdown of mobile browser access by access type and country 15 Figure 8: Income breakdown by type of Applica�on access and country 15 Figure 9: Income breakdown by type of SMS access and country 16 4 © EyeforTravel Research. All rights reserved.
4.
Welcome back to1
- The Travel Buying Cycle Mobile Chapter Part Two of The School of Welcome Back! Welcome back to Part Two of The School of Mobile ‘The mobile phone has become a human appendage’ – BJ Fogg Even if one’s mobile phone is not yet a body part, technology itself has certainly become a domes�cated part of daily life and a core part of many cultures. Mobile expands our reach, our power and our awareness. As you learnt in Part One, Mobile has arrived. In 2008, global mobile subscriber penetra�on broke through the 50% mark (Source: ITU). By the end of 2009, the number of mobile users globally is expected to reach 3.9 billion (Source: Por�o Research). Smartphone penetra�on con�nues to increase in various regions but is not yet at the inflec�on point (i.e. the point at which penetra�on leads to drama�c change), however it is s�ll very significant and growth in penetra�on con�nues, even in 2009. According to the latest research by The Kelsey Group, penetra�on is at 18.9%. 3G network penetra�on did in fact reach the all-important inflec�on point (30% in western markets), while in Korea and Japan the story is really how far away is 4G and finding new and innova�ve ways to use the installed 3G networks. Furthermore, convergence is more than just a buzz-word. It is happening apace and it is a crucial enabler of advanced mobile offerings. Convergence looks towards the bundling and integra�on of services and this is the force which will shape the mobile ecosystem of the future. The dynamics of the mobile ecology are changing. Tradi�onally this ecology has been dominated and indeed controlled by operators who acted like the gatekeepers. The evolving ecology is more focused on symbiosis, mutual advantage and compe�ng centres of power/influence. It is a model characterised by collabora�on and alliances. It is a new world that at first glance can be daun�ng and indeed a li�le overwhelming. This paradigm shi� involves the opening up of access to the tradi�onally closed ecosystem and along with it many new and exci�ng opportuni�es for value crea�on. PART TWO: This part of The School of Mobile is about cu�ng through the hubris, the misconcep�on, the mythology and the unfulfilled promises of mobile and to give you guidelines and a wealth of useful informa�on to help you to embrace mobile. It is focused on prac�cal guidelines, advice and case studies from some of the industry’s leading mobile innovators and insight from mobile solu�ons providers to help you make intelligent mobile decisions. All companies involved know the importance of educa�on and knowledge acquisi�on that will allow you to move forward with confidence in developing or advancing your mobile strategy. Mobile is: Interac�ve, engaging, personalised, powerful, empowering, relevant and always on Mobile is not: A replacement for other marke�ng/customer service channels, a gimmick, a silver bullet or just a small version of your website Go to Table of Contents © EyeforTravel Research. All rights reserved. 5
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