Wm. Regg Bonnevie CV

1. Wm. Regg Bonnevie www.linkedin.com/in/wmreggbonnevie
4151 Old Jonesboro Hwy, Apt. 1 wrbonnevie@msn.com
Jonesboro, TN 37659 423-767-1071
Solutions Selling Management / Call Center Operations / Customer Service Process Improvement
International Emerging Markets / eBusiness and eMarketing
Creative and innovative executive with numerous accomplishments driving new business and technology. Over 25 years of
broad international B2B experience in over 45 countries in Latin America, Europe, and Asia Pacific, (including 5 years in
country in Greater China), leading to an extensive global business network.
As a management consultant with Coleman Research Group, Inc. (CRG), I provide clients with strategic consulting in:
Business Process Improvement - International Business Development - Sales Management & Marketing Strategy - Web
Marketing & Marketing Research. My industry experience includes: Call Center / Customer Service - Hospitality & Retail
- People Resources Petrochemicals - Venture Capital - Web Software Solution Sales
Top performing reservations agent with Wyndham Vacation Resorts call center. Developed comprehensive training
program and business process improvement framework.
Introduced national marketing and sales strategy for Silver Creek Technologies that resulted in a 5x increase in revenue
and profits in the second year of market introduction of new web services for people resource management.
With US China B2B Consulting Services LLC, developed internet and web site strategy for the US China Business
Council that delivered a new channel for growth in membership and services.
Developed a benchmark chemical industry B2B eCommerce strategy for Eastman Chemical Company. Frequently spoke
at conferences in the US, UK, Netherlands, Belgium, Brazil, Singapore, and Shanghai as a subject matter expert and often
quoted in eBusiness and information technology periodicals including CIO Asia, Purchasing Magazine, and Eye for Chem.
First Managing Director for Greater China at Eastman Chemical Company, living in Hong Kong for five years to
establish company’s footprint in that region. Recruited and managed the company’s first Chinese sales and business
development organization.
Key Skills: Building new business in emerging markets. Leading global sales and business development teams. Developing
global eBusiness strategy and applications. Driving “out-of-box” thinking. Using new technology to grow revenue and
profits. Business Process Improvement - B2B Business Development - Call Center Development - Hiring
Practices - Hospitality Industry - International Business - International Relations – Internet Strategy – Leadership
Training - Management Consulting - Marketing Strategy - Marketing Research - Private Equity - Sales
Management - Strategic Consulting - Software Solution Sales - Web Marketing
Awards: President’s Award for leadership of eBusiness strategy and execution (Eastman Chemical Company, 2000).
President’s Award for leadership of China sales and marketing execution (Eastman Chemical Company, 2000).
MBA: Babcock School of Management, Wake Forest University. BS Textile Chemistry: North Carolina State University.
Selected Accomplishments
Pioneered the use of eBusiness tools in solutions selling for Eastman Chemical.
Developed a “voice of the customer” strategy in eBusiness. Strategic and growth customers drove the development of new
IT tools that established competitive advantage for the business units. All company technical brochures and MSDSs were
digitized onto the company website, including numerous technical “wizard” applications for product selection and
formulation assistance. eBusiness Solutions Representatives worked with selected accounts to use the web to integrate ERP
to ERP systems through the supply chain. Identified over $30M in annual cost savings through eBusiness program
for Eastman Chemical.
Established first Chinese joint venture partner for Eastman Chemical. The company was seeking partners to establish
joint venture manufacturing assets in China. Focused on developing relationships with Ministry of Chemical Industry
(MCI) and Sinopec, a $20B state run petrochemical company. Signed cooperative agreement with MCI and identified
several JV partners within MCI and Sinopec. Recruited Hong Kong chemical company executive to finalize first joint
venture for the production of chemical specialties in China. Joint venture became cash flow positive in two years, on
schedule and under budget.
Developed revenues of $400M in China for Eastman Chemical, creating and executing business strategies.
Selected to coordinate regional business strategies across all 40 business units worldwide. Established teams of business
managers having mutual interests in various regions of the world. Facilitated the creation of business strategies for
countries including Mexico, Brazil, Russia, Poland, Bulgaria, Czech Republic, India, and China. Directed execution of
China strategy, leading to over 10% of corporate sales ($400M).

2. Career History Wm. Regg Bonnevie
Coleman Research Group, Inc. - Independent Management Consultant, 2010-Present
Coleman Research Group, Inc. (CRG) is an expert network service established in 2003 that connects institutions with
industry experts through telephone consultations, in-person meetings, and roundtable discussions to facilitate primary
research. The Executive Forum, consists of leading global industry executives, senior managers, operational and product
experts, scientists, doctors, lawyers, and professionals across all industries.
Gerson Lehrman Group Councils - Independent Consultant Industry Expert, 2008-2010
The Gerson Lehrman Group Councils are networks of independent primary research firms and consultants
serving business and investment leaders in North America, Asia and Europe. Gerson Lehrman Group founded the
GLG Councils in 1999 to connect the decision-makers who are shaping and funding industries, with the experts
who have first-hand knowledge of the technologies, regulations and dynamics that shape those industries.
Advanced Call Center Technologies LLC - AT&T Client Services Group, 2009
Advanced Call Center Technologies LLC. (ACT), is a performance driven provider of contact center and back
office support services.
Wyndham Vacation Resorts - Reservations Agent, Business Process Improvement Leader, 2008-2009
Wyndham Vacation Resorts is part of Wyndham Vacation Ownership, the world’s largest timeshare company. Wyndham
Vacation Resorts markets, sells and finances vacation ownership interests, provides property management services to
property owners’ associations, and develops vacation ownership resorts. With more than 500,000 owner families around the
world, Wyndham Vacation Resorts is a leader in providing world-class lifetime vacations.
Silver Creek technologies LLC - Executive Vice President – Marketing, 2006-2007
Silver Creek Technologies is a developer of business software solutions. Since 1991, the company has provided simple
solutions to complex business opportunities with emphasis on people resource management and intellectual capital
management. Our client base includes two previous winners of the Malcolm Baldrige National Quality Award. The
Sysdine® PRM product line is a framework of tools, methods, and services for People Resource Management.
US China B2B Consulting Services LLC - Managing Director, Owner, Johnson City, Tennessee 2004-2005
Start up consulting firm helping small to medium sized US companies to begin doing business in China, or
assisting small-medium sized enterprises having difficulties launching their China operations. Responsibilities
include business development, sales and marketing, market assessment and partner identification. Utilizing a
broad network of China connections.
Eastman Chemical Company, 1975-2003.
Director of Emerging Markets - New Business Development, Kingsport, Tennessee 2002-2003
Led division team for new business building. Administered strategy development, resource planning, and execution of new
businesses in China, Brazil, and Eastern Europe. Managed $10M budget.
♦ Started up process for new business ideation, leading to > 300 new business concepts identified.
♦ Led regionally deployed teams to incubate > 10 new services business concepts.
♦ Start-up of new service / consulting company in Shanghai, serving U.S. and Chinese companies’ business needs.
. (Shanghai Eastman Consulting Company)
Director of Global Programs & Corporate eBusiness, Kingsport, Tennessee 1999-2001
Promoted to lead newly created eBusiness division management team, directing strategy development through global
execution. Managed $15M budget. Helped Eastman gain reputation as the eBusiness leader in chemical industry. Subject
matter expert, quoted frequently in business and technology periodicals.
♦ First global chemical company to take customer orders online in all international regions.
♦ First global chemical company with Chinese language web site for customers.
♦ e-Enabled 15% total global sales and 20% total global procurement with over US$ 30M cost savings identified.

3. Career History (continued) Wm. Regg Bonnevie
Assistant to the Senior Vice President for International Operations, Kingsport, Tennessee 1997-1998
Responsible for coordinating the company's globalization efforts at corporate headquarters. Primary responsibility to lead
the company's team of Regional Presidents to focus on the mission and key result areas in Europe, Asia, and Latin America.
Manage the interface with the Executive Team, Company Officers, business, and functional leaders; focused on delivering
the company's goal of value creating global growth for our shareholders.
♦ Established structure and processes for regional management alignment of business strategy and P/L reporting.
♦ Coordinated China business strategy and execution between strategic business units and Eastman China team.
Managing Director Greater China (China, Hong Kong, Taiwan), Hong Kong, PRC 1993-1996
Successfully captured the company's attention of the importance of a coordinated effort in the Chinas. Appointed as the first
Managing Director for Greater China with a mission to pursue strategy development and implementation for the region.
Acquired manufacturing assets in Hong Kong and identified a strategic Chinese joint venture partner for the manufacture of
performance chemicals in China. Demonstrated the ability to network both internally and externally in order to focus the
company's efforts on the key drivers for successful value creation in Greater China. While stationed in Hong Kong, was
elected as Deputy Executive Director of the Association of International Chemical Manufacturers, and was the company's
chief representative on the US China Business Council in Washington and Beijing.
♦ Acquired manufacturing assets in Hong Kong and identified first Chinese joint venture partner for manufacture of
performance chemicals in China.
Sales Manager, China and Hong Kong. Hong Kong, PRC 1991-1992
Assigned to Hong Kong with a mission to set up the company's first direct sales and distribution presence in the China
market. Selected for this assignment because of pioneer work in the early 80's traveling to China, as the country opened its
doors to the outside world. Established the company's first liaison offices in Beijing, Shanghai, and Guangzhou. Staffed
these offices with over 30 professional Chinese nationals and lead the team to grow our export sales 'in China by 50%.
Demonstrated ability to understand the complex distribution network in a developing economy and the ability to execute
actionable marketing strategies that positioned the company to expand it's business presence in that market.
♦ Established company's first offices in Beijing, Shanghai, and Guangzhou, staffed with over 50 professional Chinese
nationals, and grew sales in China from US$ 150M to US$ 250M with US$ 50M earnings.
International Marketing Manager, Performance and Industrial Intermediates, Kingsport, Tennessee 1989-1990
Transitioned into the company's performance and industrial chemicals business with responsibilities to lead the company's
efforts in expanding the company's business footprint in those markets in Latin America, Europe, and Asia. Refined the
company's sales channels with a combination of historical distributors and direct sales efforts.
District Sales Manager, Animal Nutrition Business Unit, Syracuse, New York, 1987-1988
A company manager since 1986 after various assignments during the first 10 years with Eastman in domestic and
'international sales and product management. Early career was involved in Eastman's traditional business in textile fibers,
dyes, and chemicals. Also involved 'in establishing a new business unit venture for the company 'in the animal nutrition
market.
Senior Sales Representative, Animal Nutrition Business Unit, Columbus, Ohio 1986
International Marketing Supervisor, Textiles, International Division, Kingsport, Tennessee 1982-1985
Sales Representative, Dyes and Textile Chemicals, Greenville, South Carolina 1978-1981
Marketing Coordinator, Dyes and Textile Chemicals, Kingsport, Tennessee 1976-1977
MBA, Babcock School of Management, Wake Forest University, 1975
BS, Textile Chemistry, North Carolina State University, 1973

4. Business Association and Networking Experience Wm. Regg Bonnevie
AICM-Hong Kong
Deputy Director of the Association of International Chemical Manufacturers from 1993-1996. As membership committee
chairman, grew membership from 20 to 40 member MNC chemical companies. The Association established a Beijing
representative office in 1996. AICM was the issue leader in the Asian chemical industry around Responsible Care, the
association successfully negotiated reductions in import chemical registration fees with the Chinese environmental
protection officials.
AmCham-Hong Kong
Member of the Chemical Industry Committee and participated in Vision 2047, a nonprofit group funded by The Rockefeller
Foundation. Vision 2047 promoted the future of Hong Kong’s democratization and continued free trade, post the first 50
years of “one country, two systems.”
ChemWeek Magazine-Asia Advisory Board
From 1991 to 1993, advised Chemical Week magazine on the first ever Asia Pacific chemical industry meetings, the first
three held respectively in Hong Kong, Singapore, and Shanghai. Was a frequent presenter and panel chairperson. Advised
on selection and helped recruit other industry leaders as conference sponsors and presenters.
Renaissance eBusiness Group-American Chemistry Council
One of the founders of this discussion group of eBusiness leaders in the chemical industry. Approximately 25 U.S. chemical
companies meeting quarterly to discuss important eCommerce issues facing the industry. Major survey completed
concerning best practices in the use of information technology in business.
U.S. Department of Commerce-China Trade Mission
Worked with the Department of Commerce in Washington and the field office in Beijing, to plan and participate in the first
U.S. trade mission post Tiananmen in 1992. The mission visited the paint and coatings industry of Guangzhou, Shanghai,
and Beijing. These technology seminars were attended by over 150 Chinese industry leaders in each city.