The opportunity for mobile advertising worldwide continues to grow, and alongside it, the understanding of the power of location. We've seen a number of ad spending forecasts repositioned as global brands and agencies shift more and more funds toward mobile, and more specifically mobile-location based advertising. This recent forecast from Berg Insight illustrates the exciting growth to come in the next few years.

1. € 0.53
€ 6.50
€ 3.80
€ 19.70
2012 2017
Location-Based Ad Spending
Mobile Ad Spending
TOTAL MOBILE AD SPEND vs.
LOCATION-BASED AD SPEND WORLDWIDE
by billions of Euro
Currently, Total Location-Based
Ad Spend is approximately 8%
that of Total Mobile Ad Spend
worldwide, but by 2017 Total
Location-Based Spend is
projected to increase
1126%, positioning it at 19% that
of Total Mobile Ad Spend
worldwide
Source: Berg Insight, "Mobile Advertising and Marketing - 6th Edition" as cited in press release, Dec 20, 2012