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People SAOTY
- 7. 7
THE PLAN
SPEARHEAD AN INTEGRATED
CROSS-CHANNEL
AGENCY TEAM TELEVISION
PRINT
DIGITAL MOBILE SOCIAL
IN-STORE
CONSUMER
PROMOTION
VIDEO
- 8. 8
SIGNIFICANT BRAND EQUITY LIFT
“UNIQUE/DIFFERENT BRAND” +9.1
“WOULD PAY MORE” +6.3
“ONLY BRAND FOR ME” +6.2
“MAGAZINE I CAN TRUST” +4.9
POSITIVE SALES ROI
PROVED VIA MIX MODELLING (SALES INFO CONFIDENTIAL)
STEM NEWSSTAND SALES DECLINE
3% BETTER THAN COMPETITION
THE RESULTS