3. Gross Profit Margin Gross profit margin = Gross profit_ x 100% Net Sales profit - cover operating expenses 2003 - 40.0% 2004 - 45.0% 2005 - 42.5%. 2003 to 2004 5.0% 2004 to 2005 2.5%
4. Expense ratio Selling Expense = Individual expense x 100% Net sales 2003 - 23.9%, 2004 - 25.5% 2005 - 27.7%. Admin expense = Individual expense x 100% Net sales 2003 – 8.20% ,2004 – 7.10% 2005 -8.00%. Finance expense = Individual expense x 100% Net sales 2003 – 2.70%, 2004 – 2.00% 2005 - 16%
5. Net profit margin Net profit margin = Net profit x 100% Net Sales amount of profit generated from each dollar of sales 2003 - 5.2% 2004 - 10.3% 2005 - 5.3% 2003 to 2004 5.1% 2004 to 2005 5% net profit margin - net profit / net sales
6. Return on equity & Return on total assets Return on total assets = Net profit + interest expense x100% Total assets 2003 - 4.7%, 2004 - 7.7% 2005 - 4.2%. 2003 to 2004 3% 2004 to 2005 3.5% Overall 0.5% Return on equity = Net Profit___ x 100% Owner’s equity The higher the return on OE - better 2003 - 4.1% , 2004 - 8.2% 2005 - 4.2%. Overall trend 0.1%.
8. Liquidity Working capital ratio = Current Assets__ Current liabilities Generally ratio - 2:1 2003 - 2.75:1 , 2004-4.33:1 2005 - 2.60:1 2003 - 2004 1.58 2004 - 2005 1.73 Quick assets ratio /acid test = current assets-stock current liabilities-overdraft 2003 - 1:1 2004 - 2:1 2005 - 1:1
13. Stock Turnover Comparison with turnover in previous reporting period Consideration of the type of inventory sold -reduce price, promotions Owner could sell more stocks - targeting customers via phone sales, advertising , changing price policy
14. Debtors Turnover Compare the ratio with actual credit terms Consider about setting a target for such ratios Tightening credit policy and communicating to debtors