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YMKM Inbound Marketing OG 2012
- 1. Your Online Lead Generation Team
- 2. Ready for a new website? Do it right this time with INBOUND MARKETING ( aka LEAD GENERATION!)
- 3. What is Inbound Marketing? A website strategy that attracts buyers to your business using: SEO SOCIAL MEDIA
- 4. Let customers come to you… Inbound Marketing attracts potential clients to your site when they’re ready to buy… …rather than SHOUTING your message at buyers when they don’t want it.
- 5. Avoid disruptive advertising % of direct mail % of people on never opened the “no call” list NO ONE IS LISTENING 44 67 TO DISRUPTIVE MEDIA SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
- 6. Where do we start? We define your target buyer: • What are your target buyer’s attitudes, work style, and approach to business decisions?
- 7. Then we build content that target buyer is looking for… BLOGS STUDIES SLIDESHOWS VIDEOS PHOTOS SEO SOCIAL MED IA
- 8. …and put that great content where the buyer hangs out online. Slideshare Twitter LinkedIn Facebook StumbleUpon Mobile Sites SEO SOCIAL MED IA
- 9. And why should your website focus on and S EO SOCIAL MED IA?
- 11. Why is content ‘King’? 46 % of people read blogs more than once/day & 38 % of people read between 5-10 different blogs (and 29% read 10-50 blogs!) SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 12. Why is content ‘King’? B2B companies that blog have: 55 % More website & 67 % MORE LEADS! visitors SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 13. FACT: The more keyword-rich content you generate, the more search engines will find (and love) you. SO WHAT? People use those search engines to find YOU!
- 14. 2 The secret to getting found is SEO [SEARCH ENGINE OPTIMIZATION]
- 15. If Google can’t find you, neither will those potential buyers who are looking for you!
- 16. Online Search = Research More and more people are looking for information online before they buy. 61 % of global internet users who research products online & 44 % of online shoppers begin by using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
- 17. Why optimize your site? To connect people to your valuable content
- 18. SO, AGAIN: The more keyword-rich content you generate, including blogs, eBooks, and other great info, the more search engines will find (and love) you…and the easier your potential clients will find you!
- 20. It’s not a fad. It’s a cost-effective, positive way to spread word of mouth and increase sales. % of US internet users using social media 63 SOURCE: EMARKETER, FEBRUARY 2011
- 21. Buyers buy from people like them. Social media conversations actively influence purchases. 3x US internet users spend more time on blogs and social networks than email SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
- 22. What gets shared on social media? eBooks Blog Posts Presentations Videos …industry data! • Content about your target buyers’ industry • New market data • Educational content • Expert opinions • Best solutions • …anything that proves you’re an expert!
- 23. How important is social media in seeking out potential new customers/clients? 53 % of SMBs that say social media sites play an important role in active sales SOURCE: FORBES INSIGHTS, MAY 2010
- 24. And how can social media support sales? 51 % of people who are most influenced by EXPERTS in social media conversations SOURCE: FORBES INSIGHTS, MAY 2010
- 25. BE AN EXPERT! Build a strong online presence And drive more leads…
- 26. Use Inbound Marketing to put your website to work for you by: 1. Speaking your buyers’ language and providing valuable content 2. engine optimization Getting found online with search 3. channels your buyers use Spreading the word via online ✓ GENERATE LEADS!
- 27. GET STARTED TODAY With a Free Consultation CONTACT US NOW: know@ymkmagency.com