1. I would both have a print version and online version as the
online version would be cheap but a paper version that can
be seen on shop shelves may make the magazine more
popular. For this I will need a publishing company. The two
biggest publishing companies are IPC Media and Bauer
Media. I will evaluate which of these two would be the
better distributer for my magazine by examining both the
genre and popularity of the magazines they already publish.

2. • IPC Media produces one of the most popular music magazines, NME.
However this is only one of the two music magazines they produce and
the second is less well known, uncut. Neither of these are the same genre
as my music magazines. Therefore this company may not make my
magazine as popular as other publishers would.

3. • Bauer Media also produce one of the better known brands of music
magazine, Kerrang!. However this company also produces other well-
known magazines such as Mojo and Q. This company would be better for
the popularity of my magazine. However this may also be a consequence
due to the popularity of these other magazines, my magazine may be
overshadowed by these other brands. However this company also has the
added advantage of having experience producing magazines of the same
genre.

4. • Overall both of these companies would have benefits and disadvantages
but weighing up the risks I would use Bauer although its other brands may
overshadow mine where as my magazine in IPC media would be near the
top, Bauer still produce more better-known magazines so I think my
magazine would still get more publicity than with IPC media.