2. 00 “ D E S I G N B R I E F ”
“THINGS WILL NOT REMAIN”
A thing, even if it itself goes off, a memory is left.
Even if getting a gift is forgot, you now and then remember that
there was time you spent with the person who gave a gift.

3. CONCEPT
01 “ C O N C E P T ”
“JAPANESE COLOR”
Japanese peculiar color usage often
shows the Japanese sensitivity to the
sense of the season and the things
will not stay forever.

4. CONCEPT
01 “ C O L O R ”
Most of those traditional
colors were inspirated from
nature,
the color of the sky and the color of the water and were
putted the name those flower or something.

5. CONCEPT
01 “ C O L O R ”
wakakusa the spring young grass green

6. CONCEPT
01 “ C O L O R ”
akebono the color of dawn sunlight

7. CONCEPT
01 “ C O L O R ”
Most of those traditional
colors were inspirated from
nature,
the color of the sky and the color of the water and were
putted the name those flower or something.

8. CONCEPT
01 “ C O L O R ”
THERE ARE MANY SEASONAL
COLOR IN JAPANESE NATURE
SPRING SUMMER AUTUMN WINTER
We thought Japanese culture how to concern nature or the way of lifestyle,
were condensed into such seasonal colors.

9. CONCEPT
01 “ C O L O R ”
These seasonal color
had been suttled as the japanese
taraditional colors

10. CONCEPT
01 “ G I F T ”
To tell a way of thinking to the peculiar color
and natural senses of Japanese,
we design a Japanese ink using the traditional color as a gift.

11. CONCEPT
01 “ G I F T ”
4 kinds of four seasons.
The seasonal plant which
became the history of its color
or a raw material
in each is attached ink bottles.

12. CONCEPT
01 “ G I F T ”

13. CONCEPT
0 0 “ D OFSTO”GEN T ”R I E F ”
1 C I N IC R ” B
GEL P
and these seasonal color
T H E R E o fR tE o sA NtY aSdE Ai S O a lA L
A hM e r
M ob e e n s u t t l e d a s i t o n
st N
h aTdhkeerb o aPoAah e4choelsrp efnaayCn ogunlriagOst Rne n J a p a n
a “aku e
w a k e An rs tNt E os roE g wo u O ng ssh gir e”
J I N J A P S Nd E Ss E N A T U R E
sn L
C O o lO R s w e r e An s p i r a t e d f r o m
L or i
c“ TjH IpN G S sW I t iaLr a dO tTi oR E M A I N o r s
the a ane e L N i nal col ”
SPRING SUMMER AUTUMN WINTER
nature,
A thing, even if it itself goes off, a memory is left.
Even if getting a gift is forgot, you now and then remember that
there was time you spent with the person who gave a gift.
THERE ARE MANY SEASONAL COLOR IN JAPANESE TRADITIONAL COLOR
W e t h oe gh o uJ a p a n e s e ecsu l tcu r eu r e wo tw tc oc o n cre r n a t u u ee oo r t th e w a y o ff lliiffe ss t y ee ,
W u t ht ght Japan e ult ho h o o nce n n nat r r r he way o e tyl l ,
t h e r e l o r d e nts eed s n tyo asn d ht h e l c o s o r o f t h e w a t e r a n d w e r e
we co con of h ik uc co or l .
were condensed into such seasonal colors.
putted the name those flower or something.

14. CONCEPT
0 0 “ D OFSTO”GEN T ”R I E F ”
1 C I N IC R ” B
GEL P
and these seasonal color
T H E R E o fR tE o sA NtY aSdE Ai S O a lA L
A hM e r
M ob e e n s u t t l e d a s i t o n
st N
h aTdhkeerb o aPoAah e4choelsrp efnaayCn ogunlriagOst Rne n J a p a n
a “aku e
w a k e An rs tNt E os roE g wo u O ng ssh gir e”
J I N J A P S Nd E Ss E N A T U R E
sn L
C O o lO R s w e r e An s p i r a t e d f r o m
L or i
c“ TjH IpN G S sW I t iaLr a dO tTi oR E M A I N o r s
the a ane e L N i nal col ”
SPRING SUMMER AUTUMN WINTER
nature,
A thing, even if it itself goes off, a memory is left.
Even if getting a gift is forgot, you now and then remember that
there was time you spent with the person who gave a gift.
THERE ARE MANY SEASONAL COLOR IN JAPANESE TRADITIONAL COLOR
W e t h oe gh o uJ a p a n e s e ecsu l tcu r eu r e wo tw tc oc o n cre r n a t u u ee oo r t th e w a y o ff lliiffe ss t y ee ,
W u t ht ght Japan e ult ho h o o nce n n nat r r r he way o e tyl l ,
t h e r e l o r d e nts eed s n tyo asn d ht h e l c o s o r o f t h e w a t e r a n d w e r e
we co con of h ik uc co or l .
were condensed into such seasonal colors.
putted the name those flower or something.

15. CONCEPT
01 “ G I F T ”
It would be able to tell Japanese peculiar sense
of the season and composition
with the color by the color and these plant.

16. CONCEPT
01 “ G I F T ”
Ink is disappearing when it is used,
but the character or letters written with the color of Japan
is left.
Every time you see the character written with the ink,
it make you remember that there was a time
that you spent with the friend from Japan.