Great tips on community marketing, content marketing, and word of mouth marketing

1. Great Tips of
HORIZONTAL MARKETING
The SME Perspective
www.yuswohady.com

2. Community Marketing
Content Marketing
Word of Mouth Marketing

3. THE APPROACH

4. THE APPROACH
Offline
Customer
COMMUNITY
Online
E= wMC 2
Marketing ENERGY Word of MOUTH (MOUSE)

5. THE APPROACH
BELOW THE LINE
ABOVE THE LINE
Seminar/
Event TV ATL Print Ad Exhibition
SOCIAL MEDIA
Sales COMMUNITY Cobranding
Promotion Cinema BLOG Radio Event
Newsletter Advertorial
Public
CSR
Relation
Company
Profile
Sponsorship Direct Mail
Point of
Sales

6. THE DIFFERENCE
BIG COMPANY SMALL COMPANY
“TVC-FOCUSED” “SOCMED-FOCUSED”
TVC SOCMED
THE BORING APPROACH THE COOL APPROACH

7. SOCMED LINE
ABOVE THE LINE BELOW THE LINE
SOCMED
CHANNEL
“THE HOME”
COMMUNITY BLOG
SOCMED SOCMED
CHANNEL CHANNEL

8. CASE STUDY
YUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe ☺

9. THE HOME
Offline
OFFLINE EVENT
Seminar
Training
Etc.
THE ROAD

10. THE HOME
THE ROAD

11. The
Great Tips
of
Community Marketing

12. Community Marketing #1
Focus on
member’s
common interest

13. Community Marketing #1

14. Community Marketing #2
Don’t
hard sell,
facilitate!

15. Community Marketing #2
The power of giving
The more you give
The more you get

16. The Case

17. The Case

19. The Case

20. Community Marketing #3
Create
Conversation,
activation,
cocreation

21. #3. My Starbucks Idea

22. Community Marketing #4
Be a
Social
butterfly

23. Community Marketing #5
Content
is king

24. #5. what is content?
Blog post Whitepaper
Facebook Updates Case study
Tweets Newsletter
Articles FAQ list
Picture Webinar
Video Forum
Podcast Offline activities

25. Content
is the HEART
of community
marketing

26. The
Great Tips
of
Content Marketing

27. Content Marketing #1
Diversify
Your
contents

28. #1. Diversify your content
Blog post Whitepaper
Facebook Updates Case study
Tweets Newsletter
Articles FAQ list
Picture Webinar
Video Forum
Podcast Offline activities

29. Content Marketng #2
Build content
creation
calendar

30. #2. Content creation calendar
Road to event Jakarta,
Invitation Program
Bandung, and Surabaya
ABOVE
THE LINE
Ad Ad Ad
Event Promo Promo Promo
Preparation
MARCH APRIL MAY JUNE
Event Execution
BELOW
Community club
THE LINE activity
Customer gathering Seminar
WEEKLY Social Media Content MONTHLY Social Media Content D-DAY Social Media Content
Monday: Topic 1 Celebrity ambassador of the month Event live tweet
Tuesday: Topic 2 Monthly tips ebook Event customer vote
SOCIAL Wednesday: Topic 2 Monthly newsletter Event profile
MEDIA Thursday: Topic 4 Monthly customer vote Event press release
Friday: Topic 5 Influencer Testimonial Celebrity Interview
Weekly quiz competition
Weekly kultwit

31. Content Tactic #3
Be ICA:
Interesting
Cool
Awasome
Don’t be BORING

32. #3. Don’t be BORING

33. Content Marketing #4
Trigger
a call
to action

34. #4. Trigger call of action

35. Content Marketing #5
Create
downloadable
materials

36. #5 Create downloadable materials

37. Content Marketing #6
Mixing
creation-
curation

38. #6. Mixing creation-curation

39. Content Marketing #7
Optimize
your content
for seach

40. #6. Optimize content for search

41. The
Great Tips
of
WOM Marketing

42. WOM Marketing
#1.Story
#2.Controversy
#3. Authenticity

43. Learn from Lady Gaga...
WOM Marketing
The
MASTER
of
WOM
Marketing

44. Learn from Lady Gaga

45. Learn from Lady Gaga

46. THANK YOU
☺
FOLLOW
@YUSWOHADY