Social Media for Antioch Green MBA Program

Sustainable Social Media
Zack Luby
Antioch Spring 2010

image via flickr/Tylerajan

Thursday, April 8, 2010

image via flickr/MarkHume

Social Media ≠ A Magic Wand (or Wands)

image via flickr/zitona

Social Media is just for Geeks.


If Facebook
was a
country, it
would be
the 3rd
largest
country in
the world
(behind
China and
image via ﬂickr/woodleywonderworks source: Facebook
India)

Social Media is just for
hipsters.

image via flickr/DearAllyson,

source: google ad planner

57%!
image via ﬂickr/ms.abitibi


57 % Percent of Social Media users are over
the age of 35. source: google ad planner

57%!
image via ﬂickr/ms.abitibi


Social Media
is a Waste of
Time (like
traffic)

image via flickr/songglod

source: Cone Business in Social Media Study 2008
image via flickr/alexkess


93% of Social Media users believe a company should
have a presence in Social Media


roughly this
many people
do not care.

93% of Social Media users believe a company should
have a presence in Social Media


Social Media is code for “Slacking off at work”

image via flickr/hirosan

image via ﬂickr/topato


Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014




Fact: That’s a lot of Cash.


Source: Forrester Research

Fact: That’s a lot of Cash.


image via flickr/sunny66ll66

24% of Small Businesses are using Social Media
in 2010, twice the amount from 2009.
source: Small Business Success Index Study

images via flickr/galleryquantum, linkedin


80% of companies use social media, or plan on
using social media, as part of their strategy to
find new employees. source: socialnomics 2010 study

images via flickr/galleryquantum, linkedin


Social
Media is
just
for Teen-
agers.

image fia flickr/jibay

Fact: The fastest growing segment on
Facebook is 55-65 year old women.
Source: Inside Facebook Blog

Image via flickr/winged photography

Social Media is impersonal.

image via flickr/ChrisDag


1 in 8 couples married in the US in 2009 met through
Social Media Source: McKinsey Study


Social
Media
Can’t Be
Measured.
image via ﬂickr/NickSayers

Set Goals.
Measure
your
Progress.
image via ﬂickr/NickSayers

image via ﬂickr/SimonK


So Social Media is important. Got it.



So Social Media is important. Got it.


But where on Earth do I Start?

image via ﬂickr/ogimogi


SOCIAL MEDIA BASICS - THE BUILDING BLOCKS

image via ﬂickr/ogimogi


The most important
tool that you can use
in your social media
efforts is listening.

It’s also the
first step in
getting
started.

image via flickr/ky olsen

Listening Tips for Getting
Started


Started

1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)


Started


2. Set up a Twitter account,
and download a Twitter
Platform (like Tweetdeck)


Started


2. Set up a Twitter account,
and download a Twitter
Platform (like Tweetdeck)
Save the searches.

images via tweetdeck & google


image via ﬂickr/true bavarian

Now it’s time to share
your personality.

image via ﬂickr/true bavarian

nD
stia
ckr/Kri
fli
g e via
ima


ape r. ours elf.
n to p f or y ud.
o pu t pe sec tion it o ut lo
Tim et You” eak
“Ab out ritin g, sp
Wri te an don ew
ou are like
ime one.
Af ter y is t e
n, th o som
gai it t
it a ay
ite ld s
Wr ou w), and
ou w 500 w)
ne ( 00
y ng o ne (1
a lo rt o
rite sho
W a
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stia
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fli
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ima


Be consistent across
platforms.
You are building a brand.


image via ﬂic
kr/JohnecF8


Provides incredible reach
Share information with those that care
Necessary if you have a storefront
Multiply your influence
Best for: Retail, Realty, Wholesale,
Hospitality
Share information quickly to tons of
people
Use to: Share valuable information,
coupons, special offers & events


The most important listening tool
Keep up with your industry
Keep up with your customers
Share links to your content
Customer Service!
Use to: Listen, link to your stuff

images via twitter, flickr/PinkSherbet


A necessity for networking, finding a job, finding
people to hire, and learning more about small
business.
image via flickr/annia316


Isn’t this a
GREEN
m.b.a.
program?

image via ﬂickr/Faye Pini

Social Media is
about Building
Sustainable
Relationships and
Connections.

image via flickr/tanaka

Social Media allows you to tell your story.

Image via flickr/McAdzatl

Image via flickr/sparkfish

Transparency

Social Media provides transparency

Social Media is
a Two-Way
Street.

image via flickr/z6p6tist6


Social Media is about what you Bring to the Situation.
image via ﬂickr/vplessky


Scolding is not Working.

image via flickr/librarianguish


Take your Time.

image via flickr/DanHershman

Social Media for Antioch Green MBA Program

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Social Media for Antioch Green MBA Program