1. What impact has digital technology had on the magazines you have been studying and their institutions?
• Editing software • Convergences; TV channels/radio stations
• Printing equipment • Proliferation of hardware (mobile phones etc.)
• Web 2.0 • Phone and i-Pad apps
• Cost • 24hour news coverage
• Speed • Increased competition
• Prosuming opportunities • Creation of an online community
• Regulation (print vs online) • Audience tracking
• Advertising revenue • Brand extensions
• Audience awareness - content tailored to consumers needs • Reviews online (forums and )
• Increased demand for high-tech workers also means the • Award shows
decreased demand for workers in industries where • festivals
computers and other high-tech devices have replaced tasks
that used to be performed by people
• Fanzines
• Less environmental damage
Exhibition
Production and
Consumption
Distribution
and Exchange
Marketing
• Accessiblity • Web 2.0
• Speed • Forums
• Phone and i-Pad apps • Social newtworknig sites (Facebook (the magazine page
• Social nerworking sites itself as well as 'Likes'), Twitter)
• Public reviews • Video/photo sharing
• Online marketing • Proliferation of digital technology and social networking
• Synergies (festivals, ) sites
• Award shows • Prosuming oppoortunities
• Digital technology- the catalyst for global integration • On a more serious level, some governments are tightening
(Globalisation) Internet restrictions further as blogging becomes more and
more popular. For example, users who mention topics such
• Proliferation of the internet
as corruption, prostitution, or apostasy can possibly face a
death sentence in countries such as Iran. Iran was also
amongst the first countries to ban YouTube from the
Iranian Internet providers