My presentation from the Ontario Federation of Independent Schools (OFIS) New Principals course. This 3 hour presentation covers the basics of marketing and then the best use of Social Media. I'm sorry that there isn't any audio this time. Please contact me if you are interested setting up effective Social Media Marketing for your school.

3. hashtag: #SocMedOurKids
@ourkidsnet

4. questions,please

5. 1st Q

6. webinars?

7. marketing
basics

8. (or... the world doesn’t
need another private
school)

9. I’ll explain

10. marketing is...
getting someone who has a need to
know, like & trust you.
- John Jantsch

11. need - unique
perspective or
skill

12. sell on your
unique skills
or...

13. compete on price

14. (race to the bottom)

15. 1.who is your
customer?

16. http://www.mindmeister.com/54181307/who-is-your-customer

17. http://www.mindmeister.com/54181307/who-is-your-customer

18. http://www.mindmeister.com/54181307/who-is-your-customer

19. http://www.mindmeister.com/54181307/who-is-your-customer

20. http://www.mindmeister.com/54181307/who-is-your-customer

21. people don’t buy
what you do, they
buy why you do
it.

22. why is what makes
you distinct

23. and not just
another private
school

24. <video>

25. Watch this video at
http://www.ted.com/talks/lang/eng/
simon_sinek_how_great_leaders_inspire_action.html
http://www.ted.com

26. </video>

27. why? (60 secs)

28. (homework)

29. show don’t tell

32. teach them

33. be helpful

34. it better be what
you do best.

36. very practical

38. inspiring

39. 7 steps

40. 1. narrow your focus

41. 2.find and communicate
a core difference

42. 3. package your
business

43. 4. create marketing
materials
that educate

44. 5. lead generation
advertising
referrals
pr

45. 6. harness technology
(the rest of the morning)

46. 7. live by a calendar

47. social, why?

48. 1 person,
1 hour/day

50. ...maybe wear
a shirt

51. <facebook>

52. facebook basics

53. goal = show leadership

54. leverage your skills
(which are?)

56. 500 000
000

57. 55 minutes/day

59. 38 year
old
woman

60. 4 types

61. profile

62. groups

63. pages

64. WOM

65. newsfeed
-fans (Likers?)
-fans’ friends

66. customizable

67. html

68. custom URL

70. 520 x 675

71. 200 x 520

74. visual medium
(all social media is)

76. speak in pictures

77. videos, too

79. conversations

80. what is your favourite
memory of your
first day at school?

81. facebook.com/username

83. privacy

84. 4th =
community
pages

85. advertising

86. resource:
wildfireapp.com

89. day school = VERY local

90. resource: Mashable.com

91. 10 musts
http://mashable.com/2010/01/13/marketing-women-facebook/

92. resource:
MariSmith.com

93. 21 ways to increase “Likes”

94. important because...
what do you say?

95. we’ll cover 10

96. widgets
in website

97. make a welcome video
- 30-60 seconds
- students

98. get students to tag photos

99. join via text
32665 (FBOOK) with the words
“fan yourschoolusername”

100. link to twitter

101. Facebook ads
(see above)

102. upload your videos
- embed in home site
- tubemogul.com

103. use apps
-involver.com
- Vpype Live Broadcaster

104. invite from
your newsletter

105. put it in your print

107. youropenbook.org

108. zesty.ca/facebook

115. privacy -
American
Library Association

116. http://vimeo.com/11399383

117. </facebook>

118. other social

119. <social media revolution
video>

120. Watch this video at
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

121. </social media revolution
video>

123. #2

124. google juice

125. there vs perfect

126. there vs perfect

128. tweet about?

129. hootsuite
stats
team tweeting
scheduling
assigning

130. monitor what is
being said about
you

131. google alerts
- your name
- your school’s name
- your industry “private
school canada” independent
+school+mississauga-boarding
- your closest competitor

132. RSS

133. mobile

134. average teen texts 50+
times a day

135. location

136. location games for tours
and orientation

137. setting up
your system

138. rubber, meet
road