El Club de comerciantes presentation

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Retail table of opportunitties our remake from the dinner table of opportunitty MFHA’s business model ,[object Object],[object Object]

Mission ,[object Object],[object Object]

Activities for a sustainable hispanic market sucess ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research & Development 1 Creation Test Innovation 3 Product and Service creation 2

The latino friendly retailers? ,[object Object],[object Object],[object Object],[object Object],El burrito mercado in St Paul-Mineapolis

A closer look at the retailers ,[object Object],[object Object],[object Object],[object Object]

Big close up to the retailers ,[object Object],[object Object],[object Object]

The suppliers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But everything start with the consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comentario: We recognizes that innovation & success rest on in-depth understanding of people, their cultures, and change & the influences that motivate them. US or foreign born latinos

Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps suggested by Terry Soto of AMS Comentarios:studies, Books, marketing gurus, the most important things: la calle y la gente

Year 1 Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1 st Quarter December to February ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeline: March-May ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeline: June-August ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeline: September-November ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Accomplishments of Year 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vision for the Future By 2010 when hispanics represent 15% percent of the US population and have a purchasing power of 1 trillion dollars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It is really an opportunity for our company? Brand awarness level Question: Have you heard about a place called AM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comments: been there or heard about was the most common answer, The did not answer was because lack of english knowledege, busy or did want to answer Location; Pendergrass Fleamarket : 97 real vendors interviewed by 17 year old koreanamerican JP on sept Saturday 23 rd

[object Object],[object Object],From the comfort zone to the unknown Brand awarness level Question: Have you heard a place called AM?

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

El Club de comerciantes presentation

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El Club de comerciantes presentation