SlideShare una empresa de Scribd logo
1 de 12
Target Audience
    Analysis
    By Lewis Woods
This is an analysis of my target audience
research, it represents the hard copies of the
questionnaire and doesn’t incorporate the online
survey that was broadcasted amongst social
media networks such as Facebook, BlackBerry
Messenger and MSN Messenger.
The reason for the online survey being omitted is
that a number of participants failed to fill it out
truthfully and rather immaturely.
The hard copies were distributed and filled out
in my presence and any that may have been
immature or inaccurate have been omitted.
How old are you?



      From this graph I can see
         that of the people I
     questioned, most were within
      the range of 15 to 21. This
        will need to be heavily
     considered when writing the
     script and story as they will
          need to relate well.
Are you male or female?



         I will need to orient my
        movie from a males view,
         but keeping it relatable
          for the female gender.
         This is because a large
        majority, over double, are
                   male.
What is your favourite movie?




           From the favourite movies of
           the people questioned, I can
             tell that their favourite
            movies aren’t in the Social
             Realism genre, with the
                 exception of one.
What is your favourite genre?

                  From the results, I
                  have been informed
                 that Social Realism is
                 15% of my candidates
                   favourite genres.
                   Although a small
                 percentage, it doesn’t
                 mean that the others
                    do not enjoy it.
How do you watch movies?

                       This question relates to
                distribution of my movie. From the
                 graph, I can see that nearly half
                of the viewers use DVDs as a main
                 source of movie and then roughly
                one quarter at cinemas and nearly
                  a third using both forms of the
                internet. From this I can see that
                 first publishing a movie onto DVD
                would be a wise move and tackling
                      the other forms later on.
*Television
What is your current education and employment
                   status?


                           These two graphs tell
                            me that the majority
                             of those questioned
                                are in further
                             education and have
                            part time, or no jobs.
                           This will need to be, in
                           some way reflected in
                                 my product.
What is your country of residence?

                        These charts show where my
                      participants live. As you can see
                      100% live in the UK and at least
                     38% in England. This was included
                    as some may live in the UK and not
                     England and didn’t specify due to
                       my error in not explaining the
                                  question.
                        The second question was still
                      successful but was erroneous in
                      the same way as the above. For
                      the people that answered South
                    East, they could have meant South
                    East of England, Wales, N. Ireland
                                or Scotland.
Do you understand the term ‘Social Realism’?



                    This question shows that
                   if I made a Social Realism
                     movie, a large majority
                      would understand the
                   genre and not be confused
                        by that from the
                       complete beginning.
Do you feel like you can relate to Social Realism
                     movie?


                        The results from this
                     question tell me that I will
                       need to look into some
                    popular Social Realism movies
                     and their themes that make
                        them relatable to the
                               viewers.
Do you enjoy Social Realism?

                 This last question is
            concerning as maybe I would
                need to reconsider my
            audience, although it is only
            slightly over half. I need to
            consider that Social Realism
             applies to a niche audience
                and that it should be
              expected that a majority
               aren’t interested in it.

Más contenido relacionado

La actualidad más candente

Ass 23 draft 5
Ass 23 draft 5Ass 23 draft 5
Ass 23 draft 5
judyibel
 
Real pitch
Real pitchReal pitch
Real pitch
10079613
 
Opening sequence target audience 1
Opening sequence target audience 1Opening sequence target audience 1
Opening sequence target audience 1
GabyV45
 
Target audience interviews
Target audience interviewsTarget audience interviews
Target audience interviews
Callum Fisher
 
Ass 23 draft 5
Ass 23 draft 5Ass 23 draft 5
Ass 23 draft 5
judyibel
 
Demographics
DemographicsDemographics
Demographics
Jnae
 
Who would be the audience for your media product?
Who would be the audience for your media product?Who would be the audience for your media product?
Who would be the audience for your media product?
ellieaddison1902
 

La actualidad más candente (20)

Horror film target audience
Horror film target audienceHorror film target audience
Horror film target audience
 
Question 4
Question 4Question 4
Question 4
 
Evaluation for media
Evaluation for mediaEvaluation for media
Evaluation for media
 
Ass 23 draft 5
Ass 23 draft 5Ass 23 draft 5
Ass 23 draft 5
 
Real pitch
Real pitchReal pitch
Real pitch
 
Film poster audience feedback analysis
Film poster audience feedback analysisFilm poster audience feedback analysis
Film poster audience feedback analysis
 
Opening sequence target audience 1
Opening sequence target audience 1Opening sequence target audience 1
Opening sequence target audience 1
 
Audience
AudienceAudience
Audience
 
Pitch presentation
Pitch presentationPitch presentation
Pitch presentation
 
Horror genre research
Horror genre researchHorror genre research
Horror genre research
 
Quantitative survey feedback
Quantitative survey feedbackQuantitative survey feedback
Quantitative survey feedback
 
Survey analysis
Survey analysisSurvey analysis
Survey analysis
 
Target audience interviews
Target audience interviewsTarget audience interviews
Target audience interviews
 
Ass 23 draft 5
Ass 23 draft 5Ass 23 draft 5
Ass 23 draft 5
 
Evaluation question 5
Evaluation question 5Evaluation question 5
Evaluation question 5
 
What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedback
 
Questionnaire Analysis
Questionnaire AnalysisQuestionnaire Analysis
Questionnaire Analysis
 
Qualitative Survey
Qualitative SurveyQualitative Survey
Qualitative Survey
 
Demographics
DemographicsDemographics
Demographics
 
Who would be the audience for your media product?
Who would be the audience for your media product?Who would be the audience for your media product?
Who would be the audience for your media product?
 

Similar a Target audience analysis

Audience research
Audience researchAudience research
Audience research
Stephanie
 
Survey analysis
Survey analysisSurvey analysis
Survey analysis
AlexSexton
 
FMP: Research -Josh Eastham
FMP: Research -Josh EasthamFMP: Research -Josh Eastham
FMP: Research -Josh Eastham
JoshEastham2
 
Question analysis
Question analysisQuestion analysis
Question analysis
AlexSexton
 
Josh eastham fmp research
Josh eastham fmp researchJosh eastham fmp research
Josh eastham fmp research
JoshEastham2
 
Question analysis 2
Question analysis 2Question analysis 2
Question analysis 2
AlexSexton
 
Question analysis 2
Question analysis 2Question analysis 2
Question analysis 2
AlexSexton
 
Question analysis 2
Question analysis 2Question analysis 2
Question analysis 2
AlexSexton
 
Conclusion of my Audience Research
Conclusion of my Audience ResearchConclusion of my Audience Research
Conclusion of my Audience Research
lanahawiz
 

Similar a Target audience analysis (20)

Audience research
Audience researchAudience research
Audience research
 
Audience research
Audience researchAudience research
Audience research
 
Audience research
Audience researchAudience research
Audience research
 
Who would be the audience for your media product? amd How did you attract/add...
Who would be the audience for your media product? amd How did you attract/add...Who would be the audience for your media product? amd How did you attract/add...
Who would be the audience for your media product? amd How did you attract/add...
 
Survey analysis
Survey analysisSurvey analysis
Survey analysis
 
FMP: Research
FMP: ResearchFMP: Research
FMP: Research
 
FMP: Research -Josh Eastham
FMP: Research -Josh EasthamFMP: Research -Josh Eastham
FMP: Research -Josh Eastham
 
Questionnaire reuslts analysis(1)
Questionnaire reuslts analysis(1)Questionnaire reuslts analysis(1)
Questionnaire reuslts analysis(1)
 
Short film - Market research
Short film - Market researchShort film - Market research
Short film - Market research
 
Question analysis
Question analysisQuestion analysis
Question analysis
 
Josh eastham fmp research
Josh eastham fmp researchJosh eastham fmp research
Josh eastham fmp research
 
Question analysis 2
Question analysis 2Question analysis 2
Question analysis 2
 
Question analysis 2
Question analysis 2Question analysis 2
Question analysis 2
 
Question analysis 2
Question analysis 2Question analysis 2
Question analysis 2
 
Primary research
Primary researchPrimary research
Primary research
 
Audience Profile.pptx
Audience Profile.pptxAudience Profile.pptx
Audience Profile.pptx
 
Q4. Who would be the audience for your media project
Q4. Who would be the audience for your media project Q4. Who would be the audience for your media project
Q4. Who would be the audience for your media project
 
Notes
NotesNotes
Notes
 
Survey analysis
Survey analysisSurvey analysis
Survey analysis
 
Conclusion of my Audience Research
Conclusion of my Audience ResearchConclusion of my Audience Research
Conclusion of my Audience Research
 

Último

Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 

Último (20)

General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 

Target audience analysis

  • 1. Target Audience Analysis By Lewis Woods
  • 2. This is an analysis of my target audience research, it represents the hard copies of the questionnaire and doesn’t incorporate the online survey that was broadcasted amongst social media networks such as Facebook, BlackBerry Messenger and MSN Messenger. The reason for the online survey being omitted is that a number of participants failed to fill it out truthfully and rather immaturely. The hard copies were distributed and filled out in my presence and any that may have been immature or inaccurate have been omitted.
  • 3. How old are you? From this graph I can see that of the people I questioned, most were within the range of 15 to 21. This will need to be heavily considered when writing the script and story as they will need to relate well.
  • 4. Are you male or female? I will need to orient my movie from a males view, but keeping it relatable for the female gender. This is because a large majority, over double, are male.
  • 5. What is your favourite movie? From the favourite movies of the people questioned, I can tell that their favourite movies aren’t in the Social Realism genre, with the exception of one.
  • 6. What is your favourite genre? From the results, I have been informed that Social Realism is 15% of my candidates favourite genres. Although a small percentage, it doesn’t mean that the others do not enjoy it.
  • 7. How do you watch movies? This question relates to distribution of my movie. From the graph, I can see that nearly half of the viewers use DVDs as a main source of movie and then roughly one quarter at cinemas and nearly a third using both forms of the internet. From this I can see that first publishing a movie onto DVD would be a wise move and tackling the other forms later on. *Television
  • 8. What is your current education and employment status? These two graphs tell me that the majority of those questioned are in further education and have part time, or no jobs. This will need to be, in some way reflected in my product.
  • 9. What is your country of residence? These charts show where my participants live. As you can see 100% live in the UK and at least 38% in England. This was included as some may live in the UK and not England and didn’t specify due to my error in not explaining the question. The second question was still successful but was erroneous in the same way as the above. For the people that answered South East, they could have meant South East of England, Wales, N. Ireland or Scotland.
  • 10. Do you understand the term ‘Social Realism’? This question shows that if I made a Social Realism movie, a large majority would understand the genre and not be confused by that from the complete beginning.
  • 11. Do you feel like you can relate to Social Realism movie? The results from this question tell me that I will need to look into some popular Social Realism movies and their themes that make them relatable to the viewers.
  • 12. Do you enjoy Social Realism? This last question is concerning as maybe I would need to reconsider my audience, although it is only slightly over half. I need to consider that Social Realism applies to a niche audience and that it should be expected that a majority aren’t interested in it.