1. ROLE OF STRATEGISTS

2. Introduction
Who are strategists?
Formulation, Implementation and
Evaluation
Can be internal, as well as external

3. List of strategists
1. Board of directors
2. CEOs
3. Entrepreneurs
4. Senior Management
5. SBU- Level Executives
6. Corporate Planning Staff
7. Consultants
8. Middle Level Managers
9. Executive Assistants

4. 1. Board of Directors
Who are they?
Who appoints them?
What are they supposed to do?
What binds them?

5. Board of directors
Variation in the boards of companies
across sectors
Directions to managers + Operational
matters of significance
Formal and informal functions
Vital link between the company and
the environment

6. BoD as STRATEGISTS
Guidance for objectives, review and
appointment
Strategic direction to the organisation
Exact role of board dependent on
relative strength

7. 2. Chief Executive Officer
Who is a CEO?
What else is he/she known as?
How important is the CEO to the
organisation?

8. Chief Executive Officer
Defining Roles Theoretically:
1. The Role Modelling Approaches
Chief architect of organisational
purpose, strategist or planner
Organisational leader, organiser, or
organisational builder
Chief administrator, implemetor, or
coordinator
Communicator of organisational
purpose, motivator, personal leader or
mentor

9. Chief Executive Officer
2. The other approaches:
On parameters like:
How time is spent
Qualities & personalities
Communication styles
Demographic characteristics
Managerial values
Environment
Managerial styles

10. Chief Executive Officer
Defining roles practically: By practitioners
or by CEOs themselves
‘Keynote’ by J.R.D. Tata
‘Return to Punjab’ by Prakash Tandon
‘India’s industrialists’ by Gita Piramal

11. Example: Indira Nooyi (Pepsi co)
Extremely important strategies for the
company, for e.g.,
Acquisition of Tropicana
Merger with Quaker Oats

12. 3. Entrepreneurs
The entrepreneur always searches for
change, responds to it and exploits it is
an opportunity.

13. Example
Kiran Mazumdar, a young entrepreneur,
set up an export-oriented unit
manufacturing a range of enzymes.
She was actively involved in all aspects of
policy formulation and implementation
for her companies.

14. 4. Consultants
They can be individuals, academia, or
consulting companies specializing in
strategic management.

15. 5. Corporate Planning Staff
They support and assist the
management, prepare & communicate
strategic plans and conduct special
studies & researches.

16. 6. SBU- Level Executives
The executive head of each SBU is
responsible for the framing of
strategies for that SBU and for the
coordination with the other SBUs in
the organisation.