1. Avicci-WAKE me UP
music video analysis

2. The song was released as Avicci’s
first single from his full length
debut album. The genre of the
song is a combination of clubbing
and country. It could also be a pop
genre as the song is written to
reach a mass audience.

3. The music video is strongly
narrative; the story is about two
girls not belonging to their home
town. The older girl travels out to
another town and finds that this
is where they belong. Location of
the music video is set in a rural
area. Though in a certain part of the
video the characters are shown to
be in a club or even the Avicci live concert…

4. The video has some relevance to the lyrics of
the song. The first verse and first chorus links
strongly the most with the video. The first
verse mentions that ‘I can’t tell where the
journey will end’ which is similar to the situation
of the two characters in the video. But near the
end the lyrics don’t really match with the video.
Reason being is because the lyrics are still
slightly negative when the characters are
cheerfully having fun (an example of
contradiction).

5. In the beginning wide shots are used in the first two
clips (very wide shot and a normal wide shot). This
immediately sets the scene that the video will mostly
take place in rural areas.
The emptiness of the clips also creates an enigma of
why the area is so empty…

6. A two shot is used for the two girls showing
their relationship. They could possibly be
sisters or even mother and daughter.

7. Lots of tracking shots are used
in the scene where the two are
walking in the town which lets us
follow the action into the scene.
Close up’s are combined with
movement shots which shows
how the characters are looking
at the main protagonists in
disgust, and with the use
of the movement shots this
creates a sense of realism that
we are experiencing how the
characters are feeling.

8. Most of the time in the video the camera angles
are
usually moderate, though high angles are used to
mainly show scenery.
Not many low angles were used.

9. The editing is neither fast
or slow though in a few
clips slow motion is used to
create a dramatic effect.
Filters or colour correction
is used to enhance the
visuals of the music video.
The result of the look is
similar to the
photographic filters used
on an app called Instagram,
which possibly links to the
audience… The lighting is
pretty moderate all the
way through.
There is an intertexual reference of the
use of the camera on a smartphone in
one clip which makes it relates to the
audience.

10. Both non diagetic (the music) and
diagetic (voices of the
characters) are used in the
video. When the two characters
first talk to each other they
don’t sound to happy because the
volume of their voices isn’t that
loud… The next scene with the
two of them talking is much
different to the first. When she
says “Get up, pack your things
"the acting isn’t particularly any
good but you get an idea that
positivity is conveyed as the tone
of the older girl’s voice is
slightly higher than usual. Also
the accent of the way she said
it sounds as if she’s a foreign
person, reason for this could
possibly that her character is
excited and that positivity could
lead that character to speak
different than usually…