IT3128-SMMA_Assignment 01_Starhub FI

2. Leong Wan Tian-094609T

3. Pearlyn Liu-090977X

4. Ng Xue Ling-093463MIT3128 – Social media marketing & analyticsAssignment 1

5. Chosen Company

8. Starhub Weakness Customer complaints : Bad Services No initiative of contacting customers STOMP Call on hold time Bad reception Pricing

10. Starhub Weakness Focusing only at local market No global company Established later than others No community and social activities No wireless services

11. Campaign Purpose: Attract more potential customer to buy Starhub mobile plan Promote mobile plan to existing customer Create brand recognition Slogan of the Campaign: Find star, rewards heads above the rest

12. Event Advertise event 3 days before actual event Using what to advertise? Television Twitter Facebook What will is advertise? Event details Pictures of the jacket/cardigan

13. Event Details Starhub staffs walking around Singapore wearing a jacket that have Starhub logo Post where their current location Once people found the staff, Take picture with the staff and upload on Facebook Say the slogan Ask for the jacket or cardigan

14. Event Details (con’t) After completing the requirements, Receive a letter from staff What is indicate in the letter? Rewards/Vouchers/Benefits Who is the winner? What to bring in order to collect the rewards ? Deadline of the collection.

15. Rewards Rewards (with Terms and Conditions apply) 1 free ipad and free 1 year ipad plan (special prize) 1 free ipad 3 free Samsung galaxy Tab 3 free sets of iphone 4 5 free sets of Samsung galaxy S 5 free sets of HTC phones 5 free sets of Sony Ericsson phones Free 2 pairs of concert tickets Free movie tickets

16. Vouchers/Benefits Vouchers 20% off for Starhub subscription fee 50% discount off for Topshop/ Topman voucher $5 off at Old Chang Kee 1 free Ben & Jerry mini tub Free Ben & Jerry cones (entitled to 1 each) $50 Takashimaya voucher $10 off at Fish & Co. Benefits 5% discount for every month bill till the contract ends Free subscription fee Enjoy all the channels free for 3 months Free Caller ID for 3 months Free 100 minutes outgoing call for 3 months

17. Design of the Jacket/Cardigan

18. Design of the Jacket/Cardigan

19. Prize giving and lucky draw Posting a question or video on social platforms Facebook or Twitter Allow fans and followers to answer a simple question

20. Prize giving and lucky draw (con’t) For example: Number of logos appearing in a picture or a video, Allowing fans and followers to post a picture themselves related to Starhub as a way of advertising Opportunity to win a prize. Allows the friends and family from the user that post to follow Starhub and join the event too

21. Prize giving and lucky draw (con’t) Answering a polling/voting on social platforms Facebook and Twitter For example: “How Starhub came about?” “In which year did Starhub begin?” Users that follow and a fan of Starhub can learn and understand better.

22. Starhub collaboration with Influential People Rain is a South Korean pop star TIME Magazines 2011 top 100 most influential people Invite him to attend our proposed campaign Starhub official page to share Rain’s experience and promote Starhub