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www.IIMInternship.com
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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com
MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA.
Please visit www.BuddingMarkets.com
Etiquetas
iim lucknow
marketing management
kotler
nit calicut
sameer mathur
chapter 11
products
initial price
price
companies
ted talk
marketing
customer relationship
out of the box
speaking
summer internship
brands vs private labels
hbr case
branding yoga
brand
customer value
marketing internship
public speaking
presentation
julian treasure
internship
creative thinking
divergent
john a quelch; an outlook at indian private label
hbr article
private labels
iim internship
national brands
garr reynolds
brand extension
haf
bikram choudhury
harvard business review
harvard school
tara stiles
ma
product mix
product line
guarantee
warranty
packaging
marketing tools
labeling
ingredient brand
cobrand
characteristics of products
product classification
differentiation
product design
strategy
database marketing
customer loyalty
lifetime value of customer
communication
giovanni corazza
engaging
creativity
design
thinking
listening
convergent
out of box
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