Requirements for Effective segmentation

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Requirements for Effective segmentation

Identifying Market Segments
and Targets

What are the requirements for
effective Segmentation?

1. Measurable
Size , purchasing power and characteristics of the
segment can be measured

2. Substantial
Segments are large and profitable enough to serve

3. Accessible
Can be effectively reached and served

4. Differentiable
Conceptually different and respond differently

5. Actionable
Effective program can be formulated for attracting the segments

Thank
You
Vardaan Bhatia
IIT Kanpur

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Requirements for Effective segmentation

1. Identifying Market Segments and Targets

2. What are the requirements for effective Segmentation?

3. 1. Measurable Size , purchasing power and characteristics of the segment can be measured

4. 2. Substantial Segments are large and profitable enough to serve

5. 3. Accessible Can be effectively reached and served

6. 4. Differentiable Conceptually different and respond differently

7. 5. Actionable Effective program can be formulated for attracting the segments

8. Thank You Vardaan Bhatia IIT Kanpur