1. This add is about economic light lamps; The picture shows a woman thinking but the regular lamp that normally represents an idea has been replaced by an economic light lamp; The focus of the add is the replacement of old lamps by new economic ones. The text insists and says that it is time for you to exchange your regular lamps by new economic ones. It says that you can exchange them for free. In the bottom of the picture we can see the places where the exchange can be done. The target audience is the regular public. Sara Silva Nº: 16 T.A.I – 2ºano

2. Personal Opinion In my opinion this add about energy saving lamps is very useful for our daily lives. With economic light lamps we can save energy at home and we can help the environment. This add was specially formulated to retain the attention of the people that looks at it because it´s important to save energy, and these lamps are ideal for saving energy. Sara Silva Nº: 16 T.A.I – 2ºano