Harvard business case review- Assignment 4

1. Ditch The DISCOUNTS

4. Competitors respond by lowering their
prices even more, triggering a price
war

7. Dr in LPG cylinder prices brings joy
for homemakers

8. LPG price rises by Rs 3

9. Shock or dismay experienced by the
potential buyers of a particular product on
discovering its high or increased price.

10. Adaptive pricing is a pricing strategy in
which businesses set highly
flexible prices for products or services
based on current market demands.

12. Adaptive pricing vs Static Pricing

13. Aavin is the trademark of Tamil Nadu Co-operative
Milk Producers' Federation Limited, a Tamil Nadu-
based milk producer's union.
Aavin’s Adaptive pricing strategy

14. Aavin produces 4 varieties of milk:
Toned Milk (3% fat)
Doubled toned milk (1.5% fat)
Standardized Milk (4.5% fat)
Full Cream Milk (6% fat)
Aavin’s Adaptive pricing strategy

15. How to price in a
recession ?

16. Introduce Lower-Priced Versions
Use promotions to avoid price
drops
Adapt products to maintain affordability
Unbundle services and add extra fees

17. How to price in a
recovery ?

18. Withdraw recession-pricing tactics
Introduce new premium products
Increase the price of regular products
Offer new ways to experience
luxury

19. Offering “Good”,”Better” and “Best
varities”

20. Most affordable Car- Tata Nano

21. The Nano's
design
implements
many measures
to reduce
manufacturing
costs.

22. FY 2009–2010 30,000
FY 2010–2011 70,432
FY 2011–2012 74,527
FY 2012–2013 53,848
FY 2013–2014 10,202
Sales Figures:

23. Adaptive pricing in
the fast food industry

24. Able to survive in the market due to
consistent changes in flavors and
giving away freebies for purchases

25. Amma Unavagam (meaning "Mother Restaurant" in Tamil) is a
food subsidization program run by the Government of TN.Chief
Minister Ms. J. Jayalalithaa introduced this restaurant concept
aimed at helping the very poor sections of the society.

26. Amma Canteen introduced meal at lower prices and in
spite getting high revenue, was not able to make profits.

27. Price analysis of an Idly made in Amma Canteen

28. Hyndai Assurance Program

31. Shopclues.com provides discounts everyday
based on the department to attract customers to
it’s site everyday

32. Declaration
• Created by Divya Agarwal, VCE Hyderabad. Under
the internship by Prof. Sameer Mathur, Iim
Lucknow.