1. Marketing Intermediaries : Retailers,
Wholesalers and Logistical Organizations

2. RETAILERS
• Retailing includes all activities in selling goods or
services directly to final consumers for personal, non
business use

3. STORE RETAILING
Speciality Store Department Store
Superstore Supermarket

4. Department
Store
Convenient Store Drug Store
Discount
Store

5. NON-STORE RETAILING

6. Direct Selling
Direct Marketing
Automatic Vending

7. CORPORATE RETAILING AND FRANCHISING

8. Wholesaling
• Wholesaling includes all activities in selling
goods or services to those who buy for resale
or business use

9. Difference between wholesaler
and retailer
• Wholesalers pay less attention to promotion, atmosphere
and location
• Wholesale transactions are usually larger than retail
transactions
• Government deals with wholesalers and retailers differently
in terms of legal regulation and taxes.

10. Types of Wholesalers
Merchant
Wholesalers
Brokers
and
Agents
Manufacturers
and retailers
branches and
offices

11. Market Logistics
 Market logistics includes planning the
infrastructure to meet demand, then
implementing and controlling the physical flow
of materials and final goods from point of origin
to points of use, to meet customer requirement
at a profit

14. Created by:
Mohd Wasil
IIT Delhi
During Internship by
Sameer Mathur, IIM Lucknow