Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Preserve the Luxury Or Extend the Brand? HBR Case Study

Module 4 assignment

The one thing you must get right when building a Brand

Creativity in advertising-a havard business article

Too many ads on my mobile

intern under prof. mathur

Presentation 4, End of Marketing Intern

Preseve the luxury or extend the brand

Creative that cracks the code(hbr article)

Gino sa – distribution channel management

Grey worldwide strategic repositioning through crm

Saxonville sausage company

Disney consumer products

Goodyear

Branding yoga

Case analysis on What are Brands Good for?

What are brands good for

A brand is forever! A framework for revitalizing declining and dead brands

How can company exploit the potential of public

How should sales promotion decision be made