Private label brands, also known as store brands, are brands that are developed by retailers or wholesalers rather than by manufacturers. The document analyzes national and worldwide trends indicating that over 68% of the world believes in private label brands. It also notes that private brands have benefited from weakening national brands as consumers have become more price sensitive. Retailers are building better quality into their store brands to take advantage of these trends in the future of private label brands.

1. Maintaining Retailing,wholesaling and
logistics
What does the future
hold for private label
brands ?

2. private label
brands
it is a brand that
retailer or
wholesaler
developes

3. future for private label brands
national trends were analysed
in comparison to worldwide
trends,which indicate that over
68 % of the world belives in
private label brands

5. the growing power of store brands
has also benefited from
weakening of national brands

6. consumers have become
more price sensitive,an
advantage for private brands

7. retailers are building
better quality into thier
store brands

8. thankyou
Created by:
Tarun Gupta
IIT Delhi