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Devising brand strategy
1.
Devising brand strategy
2.
Firm’s has 3
choices to brand a product : New brand can be developed Some existing brands can be applied Combination of above two
3.
Alternative branding strategies
4.
Separate family brand
names :
5.
Corporate umbrella:
6.
Hybrid brand name
:
7.
Types in brand
portfolio
8.
Low entry level
product is used to attract customers to higher end products FROM MERC A-CLASS
9.
TO MERCEDES AMG
10.
Brand extension Firms leveraging
their most valuable asset to launch new product .
11.
Coca – cola
extended its brand by offering variation of its original like diet, zero coke
12.
CREDITS : • http://www.mind2mind.no/w/wp- content/uploads/2011/02/Strategi_sjakk_v2.jpg •
https://h2savecom.files.wordpress.com/2012/07/jj- rebate.jpg?w=522&h=217 • http://image.slidesharecdn.com/ch9creatingbrandequitygan- 110414105356-phpapp02/95/ch9-creating-brand-equity-top- 10-learning-questions-40-728.jpg?cb=1302779539 • http://all4desktop.com/data_images/original/4197678-2011- mercedes-benz-sls-amg-10.jpg
13.
DISCLAIMER Created by ADITYA
KUMAR, MNNIT ALLAHABAD, during an internship by Prof. Sameer Mathur , IIM Lucknow. www.IIMInternship.com
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