Slides

1. What is an
Integrated Marketing
Communications
Program?

2. IMC is a planning process designed to assure that all
brand contacts received by the customer or prospect
for a product, service or an organisation are
relevant to that person and consistent
over time.

3. Integrated Marketing
Communications can
produce stronger message
consistency, help build brand
and create greater sales
impact.

4. Coordinating Media
Marketers combine
personal and non-personal
communication channels
through multiple vehicle,
multiple-stage campaigns to
achieve maximum Impact.

5. Sales Promotions can be more effective
when combined with advertising
Companies can coordinate their online
and offline communication activities

6. Disclaimer:
These slides were created by Preetham V Raikar, IIT
Madras during a Marketing internship by Prof. Sameer
Mathur, IIM Lucknow (See www.IIMInternship.com )