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How can companies differentiate products

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How can companies differentiate products

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How can companies differentiate products

  1. 1. How can companies differentiate products? SACHET JAIN IIT DELHI
  2. 2. Why Differentiate ?? TO BUILD A BRAND
  3. 3. Differentiating Steel making companies??? Difficult!! Still we have standout identities like TATA STEEL
  4. 4. Product Differentiation • FORM • FEATURES • CUSTOMIZATION • PERFORMANCE QUALITY • CONFORMANCE QUALITY • DURABILITY • RELIABILITY • REPAIRABILITY • STYLE
  5. 5. FORM Differentiated on the basis of size, shape and physical structure of product
  6. 6. FEATURES- supplementing basic function
  7. 7. CUSTOMIZATION- MASS CUSTOMIZATION
  8. 8. PERFORMANCE QUALITY LEVEL AT WHICH THE PRODUCT’S PRIMARY CHARACTERISTICS OPERATE.
  9. 9. CONFORMANCE QUALITY- degree to which all products are identical and meet promised specifications
  10. 10. DURABILITY
  11. 11. RELIABILITY
  12. 12. REPAIRABILITY
  13. 13. STYLE- product’s look and feel
  14. 14. Created by Sachet Jain, IIT Delhi, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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