SIngular - Marketing Intelligence Platform
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Welcome to Singular's Marketing Intelligence Platform
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SIngular - Marketing Intelligence Platform
- 1. Drive smart growth strategies with unified marketing data, intelligent insights, and automation Marketing Intelligence Platform
- 3. Founded SaaS tech founded in 2014 By Gadi Elishav, Susan Kuo, and Eran Friedman, who have 42 collective years in innovative technologies Investors $30M raised in series B Led by Norwest Venture Also backed by General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest. World-class team 200+ employees 70+ best-in-breed engineers Global business across EMEA, APAC and Americas 24/7 global support We are Singular
- 4. Marketing Intelligence PlatformDrive growth with unified marketing data, intelligent insights, and automation 50% of the top 100 apps more than any other provider
- 5. Connecting fragmented data Media sources Attribution providers BI/Analytics/ CDP The average CMO uses 57 different tools in their stack Campaign data Attribution data Customer data MARKETER CHALLENGE #1
- 6. Unified Marketing Data Automatically connect and combine campaign data from thousands of sources with attribution data for a single source of truth. Marketing Intelligence Platform Granular insights for optimization Drive a smart growth strategy with both high level and granular analysis of ROI and creative performance. Automation Streamline workflows and focus on strategy by automating tedious and manual tasks.
- 7. Challenge As a two-sided marketplace connecting consumers to deliveries, Postmates needed a solution to integrate their data sources and uncover insights that would help them aggressively scale on both new driver and new consumer acquisition. Solution After connecting all paid media sources into a central data hub, the team used Singular’s flexible and granular reporting to uncover insights on new opportunities for reach. As well as leveraged Creative Reporting to group creative performance by theme to more efficiently optimize at the ad level. 80% Decrease in Cost Per Buyer 60% Decrease in Cost Per Registration 2x Increase in CVR Results Customer success story
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- [INTRODUCTIONS] Introductions, allow from some discovery (you’re the growth managers? do you have a big team? what’s your business model) [Sales Rep Note] Talk a bit about your background and how you’re qualified to talk about our space.
- Founded: SaaS technology founded In 2014 by senior executives at Onavo, which was acquired by Facebook. Gadi, entrepreneurial since very young, was leading and creating technical organizations since he was 10 years old… starting his own technical communities, organizations… but still deeply passionate about product and technology...hacking since his early days (11 yo!) so no surprise that he started programming his own software at the early age of 12 and eventually led a team of technologists for 8200, the most elite intelligence unit of the Israeli army. for him technology was a way to empower organizations to do cool things… enablement Susan has an extensive background in mobile ad tech, analytics and gaming. Prior to Singular, Susan held senior leadership roles at Onavo and InMobi. Eran was the Head of Development at Onavo, where he was the company’s third hire, built and scaled all the core technology infrastructure and played a significant role in building out one of the most well respected engineering teams to what is presently today, Facebook’s Israel tech headquarters. World-class team: 200+ employees 75+ best-in-class engineers, many from the most elite intelligence unit of the Israeli defense forces Serving customers across EMEA, APAC and Americas regions 24/7 global support Investors: Raised $30 million in Series B funding, led by Norwest Venture Partners Also backed by General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest.
- Singular has more customers in the top 100 grossing apps on Android and iOS than any other provider. We help these top brands transform their siloed marketing data sets into intelligent insights that drive growth. Singular’s marketing intelligence platform unifies marketer’s core data sets into a single source of truth. We’re dedicated to helping them uncover ROI across their entire customer journey and intelligently grow their business. We help them reach their growth goals, and on average drive 2.3X growth (whether growth equates to more installs, more purchases, more sign-ups, etc.) Sales Rep: [highlight 2-3 relevant clients success with the platform]
- When we’re talking about the challenge of connecting fragmented data, we’re talking about two things. The first is being able to connect all your different types of marketing data across media sources. For example, being able to have a side-by-side comparison of performance between Facebook, Google and AdColony. The second, is being able to connect across the funnel: marketing data, attribution data, and customer data. We see the world this way, does this resonate for you? Is this what you’re dealing with as well? Fragmentation Discovery Questions: 1. How many media sources are you running on today? (Ideally they prospect would be advertising on 4 or more sources but if not, then ask why.) 2. Are you testing new media sources? If yes, how often? 3. Are you able to see a side-by-side analysis for across media sources? If yes, how are you doing that today? 4. Who is your attribution provider? (what about web attribution) ____________________________________________________________________________________________________________________________________ Notes Implication of manual collection and standardization of data across sources: We see that there is a challenge around being able to run side by side analysis across different sources. It’s time consuming and tedious. First, let’s talk about the challenges we face around fragmented data. This slide helps illustrate some of the complexities of the user acquisition landscape and the different types of siloed data sets that are needed to implement intelligent growth strategies. First, in order to have extensive reach, you need to be advertising on a variety of media sources. Second, you need to accurately measure the effectiveness of marketing initiatives with reliable attribution. And lastly, you need to tie in your gold mine of internal data to enrich your campaigns.
- Singular is a marketing intelligence platform that unifies siloed marketing data, to uncover intelligent insights that help marketers drive growth. We started with a focus on building the integrations needed to provide complete, accurate, and standardized data. Then through our proprietary dual-integration technology, we automated the process of seamlessly combining campaign data (no matter the source), with real-time events on the attribution side to unlock ROI insights at all levels of granularity, including campaign, publisher, keyword and even creative. Our granular reporting extends to our creative solution, and our fraud prevention suite. We have automation built throughout so our marketers can focus on strategy instead of tedious, manual tasks. From the automation built into our dual integration technology, to our ability to create and automatically distribute custom audiences across your ad networks.