You have probably heard that Google and other search engines use incredibly complex algorithms to order their search results and deliver what they believe to the most relevant content for that person searching? You'll probably also have heard that these change regularly. A vast number of companies are now choosing to employee an SEO Agency like ours to ensure you rank in the top few results organically - but how do you know what you should be looking for, which keywords to use and what your competitors are doing before you employ someone? There are a number of online tools available to you, some free and other paid - but they exist and will help you answer some of those questions!

1. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Sub heading
Top 10 SEO Tools You
Should Know

2. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Introduction
Top 10 SEO Tools
You Should Know
You have probably heard that Google and other search engines use
incredibly complex algorithms to order their search results and deliver what
they believe to the most relevant content for that person searching?
You'll probably also have heard that these change regularly. A vast number of
companies are now choosing to employee an SEO Agency like ours to ensure
you rank in the top few results organically - but how do you know what you
should be looking for, which keywords to use and what your competitors are
doing before you employ someone?

3. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Introduction
Top 10 SEO Tools
You Should Know
There are a number of online tools available to you, some free and other paid
- but they exist and will help you answer some of those questions!

4. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Google AdWords
Keyword Planner#1
Obviously, Google is clearly the company who has the most intelligence in what users
are looking for. The Google AdWords Keyword Planner tool is free to use, and it is easy
to gain keyword ideas from it. Having the correct keywords in your website’s content is
required for having a stronger position in search engines.
Discovering, comparing and having the correct keywords is important in maintaining a
website’s traffic flow in the long term. The homepage of your WordPress website is the
best place to use as much keywords as possible to improve SEO.

5. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Open Site Explorer
#2
Open Site Explorer is a free tool that has been developed by Moz to allow users to look
at data for every domain name. It enables you to obtain information on backlinks and
link-building opportunities. The tool provides:
• A domain authority rank
• A page authority rank
• The number of links to the page in the last 2 months
• The total number of links to the page

6. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Open Site Explorer
#2
Getting exposure is an important process of SEO and this tool is a great way to track
the exposure that your WordPress website is getting. Moz also provides a more tools to
help to remove the complexity of SEO. This service requires a paid subscription but it is
well worth your money.

7. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
WordPress SEO
By Yoast#3
Yoast SEO for WordPress is considered to be the number one plugin on world wide
web. There is a paid version and a free version of the plugin. The paid version offers a
host of features including:
• Keyword optimizing
• Preview of your page
• Reliability checks
• Full control over your
“breadcrumbs”
• No duplicate content
• Technical stuff in the
background
• Constant updates for
Google’s search engine
algorithm
• Internal liking
suggestions
• Content insights
• A redirect manager

8. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
WordPress SEO
By Yoast#3
The WordPress SEO Yoast plug-in enables more visitors and attracts engagement of
website users. It also helps in making sure that your website does not buffer, secure
from hackers and is user-friendly.

9. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
SEM Rush
#4
SEM rush’s is best known for its domain vs domain analysis. It enables you to compare
your website with a competitor’s website very easily compared to other tools on the
market.

10. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Ahrefs:
SEO Keyword Tool#5
Ahrefs is regarded as having a great audit feature. This feature highlights what parts of
a website need improving to help boost search rankings.

11. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
KWFineder:
SEO Keyword Tool#6
The KWFinder tool is great for seeking out long-tail keywords. These key words have a
lower level of competition.

12. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
SpyFu
#7
SpyFu is a fairly new SEO tool. It is great for doing research on competitors. You can
view the keywords your adversaries are using and how often they use them.

13. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Majestic
#8
The majestic SEO tool’s greatest feature is being able to let the user view the ranking
of the top million websites of the top search engines.

14. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
SEOQuake
#9
SEO quake is a Google Chrome extension that carries out on-page site audits and
assesses your websites internal and external links.

15. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
Fat Rank
#10
Just like SEO Quake, Fat Rank is a Chrome extension. It’s a beginner friendly tool take
allows you to easily find out the ranking of your keywords, all you have to do is click or
highlight the words.

16. © 2018 Scott Jones, 123 Internet Group. All rights reserved.
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