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WHAT’S DRIVING PORSCHE?
PORSCHE
- There is no substitute
PORSCHE
 Founder - Ferdinand Porsche
 Year - 1931
 Services - automotive financial
services, engineering
services, inve...
WHAT’S DRIVING PORSCHE
 Porsche has a strong R&D team Bringing the R&D function
of two firms too close together could pot...
WHAT’S DRIVING PORSCHE
 Porsche cayenne with VW touraeg’s chassis frame was
introduced in the market with higher price th...
Porsche scenario
PESTEL
Boston Box
SWOT
Porter’s 5
Forces
Ansoff
Strategic
Planning
Why this strategic planning?
 Analysis is required in an organization during the following
decisions
 To launch a new pr...
SWOT ANALYSIS
STRENGTH
 High brand presence and reputation
across globe
 It has supreme style with sporty
features
 One...
SWOT ANALYSIS
OPPORTUNITIES
 Capitalize on exclusivity and increase
sales
 Future generation and concept cars
 Increasi...
PORTER’S FIVE FORCE MODEL
INTENSITY OF RIVALRY AMONG COMPETITIORS
 Rivalry -extremely high
 Competitors such as Benz, Fe...
THE THREAT OF NEW SUBSTITUTES
 Similar frame to that of Volkswagen Touraeg
 Leads to brand corruption
However both model...
BARGANINING POWER OF BUYERS
 In this scenario the threat is moderate since the buyers are willing to
pay higher price for...
Bringing up VW and Porsche together –
weaken Porsche’s engineers sense of
Belonging and demotivate them.
SOLUTIONS
 Emplo...
“Loose agreement” between Ferdinand
Porsche and VW’s Chairman – 40% of
Porsche’s development capacity belonged to
VW over ...
Outside engineering services would
become very low since Porsche shares its
innovations and strategies with VW.
SOLUTION
...
Porsche could test or develop ideas that the
company would not have been able to fund on
its own.
SOLUTIONS
 Raise money ...
WHAT’S DRIVING PORSCHE?
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What’s driving porsche?

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Porsche's current scenario as explained in the case and swot analysis and porter's five forces model and what all solutions could be drawn and their pros and cons are listed out.

Publicado en: Datos y análisis
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What’s driving porsche?

  1. 1. WHAT’S DRIVING PORSCHE? PORSCHE - There is no substitute
  2. 2. PORSCHE  Founder - Ferdinand Porsche  Year - 1931  Services - automotive financial services, engineering services, investment management  Owner - Volkswagen  Headquarters - Germany  CEO - Porsche Matthias Muller  Tag line - There is no substitute
  3. 3. WHAT’S DRIVING PORSCHE  Porsche has a strong R&D team Bringing the R&D function of two firms too close together could potentially weaken Porsche engineer’s sense of belonging and demotivate them.  Sales fell from 50k to 14k between 1986 – 1993.  In 1948 Porsche produced its first brand sports car, Porsche 356 series rolled off production line.  CEO Wendelin Wiedeking – lean manufacturing – lost concentration on Porsche’s own car design – more concentration on outside engineering –decided to go beyond sports car niche.
  4. 4. WHAT’S DRIVING PORSCHE  Porsche cayenne with VW touraeg’s chassis frame was introduced in the market with higher price than that of VW touraeg’s - leaded to brand corruption.  People started to use Porsche cayenne for daily runabout and failed to understand the importance of the brand Porsche SUV – sales drop.  Porsche could test or develop ideas that the company would not have been able to fund on its own.  Porsche and VW signed an agreement under which Porsche was forbidden to design car for any other company between 1.0 through 1.3 engines under loose agreement.
  5. 5. Porsche scenario
  6. 6. PESTEL Boston Box SWOT Porter’s 5 Forces Ansoff Strategic Planning
  7. 7. Why this strategic planning?  Analysis is required in an organization during the following decisions  To launch a new product or service  Consideration of new route to market  Working as a part of strategic project team  Entering a new region or country
  8. 8. SWOT ANALYSIS STRENGTH  High brand presence and reputation across globe  It has supreme style with sporty features  One of the most recognized top-of- the-mind and popular luxury car brands WEAKNESS  Lacking presence in middle income segment which is expanding at a phenomenal rate  Very high maintenance and running cost in an extremely competitive luxury car market
  9. 9. SWOT ANALYSIS OPPORTUNITIES  Capitalize on exclusivity and increase sales  Future generation and concept cars  Increasing manufacturing facilities and distribution as well as servicing network THREATS  Government policies in some countries  Impending recession which may decrease purchasing power
  10. 10. PORTER’S FIVE FORCE MODEL INTENSITY OF RIVALRY AMONG COMPETITIORS  Rivalry -extremely high  Competitors such as Benz, Ferrari, Lamborghini etc. THREAT OF NEW ENTRANTS  New entrants are very low  Due to the factors like capital, brand recognition, large economy etc.
  11. 11. THE THREAT OF NEW SUBSTITUTES  Similar frame to that of Volkswagen Touraeg  Leads to brand corruption However both models has its own advantages and disadvantages BARGAINING POWER OF SUPPLIERS  There is no bargain as contract with Porsche represents a significant opportunity.  Also has a large supplier base VW.
  12. 12. BARGANINING POWER OF BUYERS  In this scenario the threat is moderate since the buyers are willing to pay higher price for a premium brand.
  13. 13. Bringing up VW and Porsche together – weaken Porsche’s engineers sense of Belonging and demotivate them. SOLUTIONS  Employees can be motivated by explaining them that the companies are collaborated hence must be considered as a single company and all employees must work together for the welfare of the company.  Employees can be made to work in two separate companies.  Respect, Trust and value each other  Show appreciation  Foster two way communication.
  14. 14. “Loose agreement” between Ferdinand Porsche and VW’s Chairman – 40% of Porsche’s development capacity belonged to VW over a certain number of years. SOLUTIONS  Renegotiating the terms that the period of years is limited  With the amount earned in certain period staring as a new venture and not under Volkswagen group with the title “Porsche goes independent”  Renegotiating the terms and conditions in that the percentage of stake must be reduced to less than 25%
  15. 15. Outside engineering services would become very low since Porsche shares its innovations and strategies with VW. SOLUTION  Create a new company under parent company Porsche let this new company join hands with Volkswagen so that the Porsche can outsource its innovation and strategies.
  16. 16. Porsche could test or develop ideas that the company would not have been able to fund on its own. SOLUTIONS  Raise money from donor groups, by conducting super events,  Sister concerned company can be developed with the help of alumni and designs can be created and outsourced.  Based on the profit earned with Volkswagen after a few years of agreement, start Porsche as an independent automobile venture.  Porsche should accquire100% share of VW so that it will be the holding company and there will be an increase in cash flow.  To market about their new product so that it will create a demand and their equity share increases
  17. 17. WHAT’S DRIVING PORSCHE?

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