Blu Ocean Strategy
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The document discusses various concepts from blue ocean strategy, including: 1. Visualizing the competitive landscape and value curve to identify areas for innovation and non-customers. 2. The ASUS case study where they created a new market for low-cost laptops by reducing features and focusing on ease of use. 3. Classifying businesses into Pioneers, Migrants, and Settlers to identify growth opportunities beyond existing competition.
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Blu Ocean Strategy
- 14. A.S.G. 4. Visual communication 3. List of visual strategies 2. Visual exploration 1. Visual awakening The 4 moment in visual strategy
- 16. A.S.G. 4. Visual communication 3. List of visual strategies 2. Visual exploration 1. Visual awakening The 4 moment in visual strategy
- 24. CASE ASUS: The bonsai laptop (continue) A.S.G. Internet Staeistic Share Fonte: www.notebookreview.com
- 25. CASE ASUS: The bonsai laptop (continue) A.S.G. PCMARK05 is a softwere that allow the selection of your preferences to define which laptop fit more with clients needs. Fonte: www.pcworld.it Notebook PCMark05 Score Acer Aspire One (1.60GHz Intel Atom, Intel GMA 950) 1,555 PCMarks ASUS Eee PC 901 (1.60GHz Intel Atom) 746 PCMarks ASUS Eee PC 900 (900MHz Intel Celeron M ULV) 1,172 PCMarks HP 2133 Mini-Note (1.6GHz VIA C7-M ULV) 801 PCMarks HTC Shift (800MHz Intel A110) 891 PCMarks ASUS Eee PC 4G (630MHz Intel Celeron M ULV) 908 PCMarks ASUS Eee PC 4G (900MHz Intel Celeron M ULV) 1,132 PCMarks Everex CloudBook (1.2GHz VIA C7-M ULV) 612 PCMarks Sony VAIO TZ (1.20GHz Intel Core 2 Duo U7600) 2,446 PCMarks
- 27. CASE ASUS: The bonsai laptop (continue) A.S.G. Alto Basso
- 33. Strategy inside the company A.S.G. Today Tomorrow Pioneers Migrators Settlers Map Pioneers-Migrators-Settlers
- 42. The 3 NON-CLIENTS levels A.S.G. A.S.G. First level Market Second level Third level
- 43. CASE ASUS: The bonsai laptop The 3 NON-CLIENTS levels A.S.G. First level Market Second level Third level ASUS involved Non-clients from first and second levels
- 48. Pret-a-Manger case A.S.G. Alto Basso
- 53. Value curve JCD A.S.G. A.S.G. High Low
- 57. A.S.G. A.S.G. Air force Navy Marines Leggerezza Due motori STOVL Personalizzazione del design Avioelettronica integrata Due sedili Leggerezza Tecnologia stealth Ali larghe Ali corte Motore supercruise Lunga durata Contromisure Lungo raggio Lungo raggio Agilità Facilità di manutenzione Armamenti aria-aria Armamenti aria-aria e aria-terra Armamenti aria-terra Personalizzazione degli armamenti Carico interno fisso di armamenti Carico di armamenti ampio/flessibili Carico di armamenti ampio/flessibile Armi elettroniche Un aereo adatto ad ogni missione Un aereo adatto ad ogni missione Un aereo adatto ad ogni missione Personalizzazione delle missioni
- 58. CASE JSF (continue) A.S.G. Alto Basso Fonte: “Strategia Oceano Blu”
- 59. CASE JSF (continue) A.S.G.