This document discusses emerging technology trends and how to take advantage of them through Google's products and services. It covers the growth of the Internet of Things (IoT), the central role of mobile, and personalized experiences. Key recommendations include thinking multi-screen by using multiple Google platforms, thinking locally through local search and maps, and targeting ads precisely using personalization features. Partnering with 180Fusion and Google can allegedly help businesses increase performance metrics and profitability by taking a holistic view of their marketing strategy.

1. Welcome

2. Google Confidential and Proprietary
The Future Is NOW

3. Google Confidential and Proprietary
Bo Pulito
Strategic Partner Manager, Google
● 6+ Years Technology and
Marketing Experience
● Focus on emerging business
platforms and products
● Advisor and Consultant to Venture
and Ad Technology companies
● MBA, UCLA Anderson

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Scott Cohen
CEO, 180Fusion
• 17+ years in software and internet sector
• 180fusion awarded Inc 500 fastest growing private
companies & Top 20 Best Places to Work
• Contributor to Wired, Tech.com,Social Media Today,
Search Engine Journal
• Guest Lecturer at USC Marshall School of Business,
Georgetown, and UofA
• Board of Directors of Non Profits & Privately Held
Tech companies
• Previous Software Company acquired by IBM

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The Future Is NOW

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Talking Points
❏ What is happening in Tech?
❏ What is Google doing?
❏ How do you take advantage?

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Technology Trends
❏ Internet of Things (IoT)
❏ Mobile
❏ Personalization

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IoT: Hyperconnectivity
4.9B
connected
“things” will be
in use globally
in 2015

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Google Confidential and Proprietary
Mobile: The Central Internet Hub

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Google now
Personalization: The Internet of “Me”

11. 1.8B

12. 15%
100B
Search touches every aspect of our lives

13. The #1 Display provider across screens
95%
Reach
#1 in Desktop
82.7%
Reach
#1 in Mobile
94.5%
Reach
#1 in Multi-platform

14. 1Billion
videos are watched online every
day
Equal to
1.75M
TV channels
30%
year-over-year
growth
56%
of all watch
time online

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❏ IoT
❏ Mobile
❏ Personalization
How do you take advantage?

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How do you take advantage?
❏ IoT
❏ Mobile
❏ Personalization
Think Multi-Screen
Think Local
Think Targeted

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IoT - Think Multi-screen

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Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2014

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Multiples screens influence each other
3 in 10
college bball
fans prefer to
watch highlights
than the game

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A: Basic Search campaign
B: Optimized Google Search
C: YouTube campaign
Create Demand with Display and Youtube
90% of
customers in
case study were
new to the
business

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Mobile - Think Local

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Mobile searches have surpassed Desktop
Source: ComScore Data
2014
2011 2012 2013 2014 2015 2016
50% of searches
from mobile users

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Google "near
me" searches
have increased
34x since
2011
1 in 3mobile searches have local intent

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Appear on local searches on
Google with Google My
Business
Get your local store info online
Location Extensions
allow customers to
instantly get directions to
your business or make a
call directly from your ad.

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Personalization - Think Targeted

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There’s a simple way to think about this

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Always there

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Across the whole web

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On both paid and organic search
sparkplugdigital.com 2013

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Midnight 3am 6am 9am 12pm 3pm 6pm 9pm
On all devices, at all times of day
Google internal, 2013
AT&T Nielsen, Clickstream Study, 2010
of online shopping
takes place between
8pm and midnight
19%

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Consideration
Awareness
Purchase
of conversions occur on a
non- branded keyword
33%
At every stage of the funnel

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Always relevant

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Relevant to intent

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Relevant to device

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Relevant to time of day

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Relevant to content

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Re-engage with visitors who’ve shown an interest in your products
or services
of people who visit a website leave
without completing the actions
marketers want them to take
96%
of people abandon their shopping
cart without completing a
purchase
70%
Your Ad
Your Site
X
-Relevant to behavior

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Relevant to behavior
The Flow of Remarketing

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450%
Dynamic
remarketing
can boost CTRs by
Google internal, 2013
Relevant to behavior

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180Fusion and Google helps you complete the picture
Increase Sales Lower CPAs
Increase Profits
Increase Customer
Lifetime Value
Holistic View of
Marketing Strategy
Your Company Here!

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PhD Ventures, 2014
Digital Opportunity is HUGE and GROWING

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180Fusion partnership has historically…
Increased Account Performance
Increased Customer Satisfaction
Decreased Advertiser Churn
Enhanced Google Customer Service
Expanded Advertising Product Mix

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180Fusion has proven performance
Case Study-Hornblower: Hit annual revenue goal in 3 quarters
44% Increased number of Leads
31% drop in cost per conversion
30% lift in CTR
17% drop in CPC

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Search
Video
Mobile
Offers
Local
Site
Display
300 x
250
How to Manage Effectively at Scale?
Social

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Google confidential
Jump in!
Google Confidential and Proprietary