1. MAXIMUS REAL ESTATE PARTNERS
SKIDMORE, OWINGS & MERRILL
1979MISSION
Planning Commission
Informational Hearing
February 7, 2019
2. • Founded and based in San Francisco
• Nearly 5,000 rental apartment homes in the Bay Area
• Long term owner/operators, committed to community
• Only landlord with Good Samaritan Leases
• Supported 62 displaced San Francisco families, including 31 from the
Mission affected by unforeseen circumstances
• Section 8: 333 leases – largest private Section 8 landlord
• Nearly 7,000 homes in the development pipeline
• Parkmerced Rent Control Protections – Existing impacted residents will
receive a brand-new replacement apartment at the same rent-controlled rate
4. 1979MISSION
WHY 16TH AND MISSION?
• 50+ years of San Francisco planning policy
• A critical junction for San Francisco’s transit infrastructure
• Planning Code / Eastern Neighborhoods Mission Area Plan Compliant
• Earmarked for high density housing
• No modifications to the existing BART Plaza; setback to increase Plaza in size by
40%
11. COMMUNITYBENEFITS 1979MISSION
• Community Serving Retail
• Existing commercial tenants provided relocation assistance
• Pharmacy
• Mercado of individual vendors and stalls
• Operated by a Mission non-profit
• Spaces free or with deeply subsidized rents
• Gallery space for local Mission artists and crafters to display and sell their
work
• Mission For All will continue through and after entitlements with assistance
from Maximus to further serve the Mission
• 100% union labor with opportunities for local hires
12. 1979MISSION
285NEW RENTAL
APARTMENTS
46
AFFORDABLE
159
ANNUAL
RENT SUBSIDIES
Would create 331 total new rental apartments
where none exist today - no rental residents
displaced from site
Move-in ready on the same day as the
rest of 1979 Mission
Income generated from 46 affordable homes,
estimated at $1.15 million annually
Provides rent subsidies to stabilize an additional 159
SRO households in perpetuity.
+
+
MOHCD
INCLUSIONARY PROPOSALPRIOR
1979MISSIONINCLUSIONARY HOUSING – PRIOR PROPOSAL
13. 1979MISSION
LAND DEDICATION OF
2675 FOLSOM &
2918 MISSION
331 total new rental apartments at 1979 Mission
• Dedicate: 2675 Folsom and 2918 Mission
• Approved for 192 units, only 31 affordable
• Proposal would transform two approved market
rate developments into 100% affordable homes
• 192 units of 100% affordable homes in the
Mission
• With City density bonus, an additional 114 units
of 100% affordable homes
331NEW RENTAL
APARTMENTS
≥ 192100% AFFORDABLE
HOMES
INCLUSIONARY HOUSING – CURRENT PROPOSAL
+
LAND DEDICATION
PROPOSALCURRENT
14. THE “MARVEL”
1979MISSION
• Land is not for sale
• No funds identified
• How many units would be built?
• 1979 Mission
• 331 new rental apartments
• up to 306 units of 100%
affordable housing through land
dedication proposal
• Marvel will cast shadows
• Taller than 15 ft along Mission St. /
Set back less than 75 ft from
Marshall
Good afternoon Commissioners and fellow San Franciscans who are here today.
Thank you Mission High for hosting us.
My name is Rogelio
Over the past six years.. we’ve heard the concerns of the community about displacement and the rising cost of living. While one project alone doesn't solve the issues facing the Mission, as we go through this presentation, you’ll see how our community benefits proposal works to address some of those concerns and meets how the City planned for development to occur at this transit hub
1979 Mission will be a benefit to the Community and the City and we’re here today asking for both the Commission’s and the public’s support
Founded and is based in San Francisco
Nearly 5,000 rental apartment homes exclusively in the Bay Area
Long term owner/operators with an unwavering commitment to our development projects and the communities we serve as evident through our
Good Samaritan Leases: Since 2005 at Parkmerced we have supported 62 displaced San Francisco families, including 31 from the Mission District affected unforeseen circumstances
These families live up to two years at Parkmerced at the same rent they were paying in the apartment they left. As low as $485/month. The only landlord to do so in San Francisco
Section 8: 333 leases – largest of any landlord in San Francisco
Nearly 7,000 homes in the development pipeline
Parkmerced Rent Control Protections – Existing impacted residents will receive a brand-new replacement apartment at the same rent-controlled rate
1979 Mission is located at the famous intersection of 16th and Mission on one of the regions most important transit hubs, serving nearly 13 million passengers a year
and with the growth of Mission Bay + future CHASE arena, this is a front door and gateway to the City
1979 Mission today is an underutilized parcel where no rental apartments exist
Anchored by Walgreens along Mission and additional retail uses along 16th Street.
Walgreens Parking Lot; which has a deed restriction requiring 24-hour security due to activities that had taken place there for decades --- steps away from Marshall ES playground
The proposal for 1979 Mission will create 331 new rental apartments, NOT CONDOMINUMS, on a transit hub that has zero rental apartments on it today – so no rental residents would be displaced from the site.
is the result of over 50+ years of San Francisco planning policy
Before BART was completed in the 70s, a portion of the parcel along Mission was upzoned to 105 feet.
Then in 2009 after a 10 year outreach process, the City again recognized the importance of this transit hub and upzoned the portion along 16th Street to 105 feet as part of ENMAP
ENMAP unanimous approval by the Board of Supervisors,
Code compliant with Eastern Neighborhoods and existing codes.
Recognize importance as.. All while maintaining the BART plaza as it is today, except increasing its usable space by 40% to make it more usable and accessible to those who use it today.
Look to the City’s Better Street Plan for public improvements:
Specifically
Along Capp street widen sidewalk from 9’ to 12’
Planter buffed with new trees and street lighting
Install Pedestrian Bulb outs at Capp/16th and Capp/Adair
16th to 15th Street - Marshall
Capp/Adair: construct a raised intersection
to increase ped visibility and shorten crossing distances, visual cue for vehicles to slow down
Providing a safe route to school for Marshall
Ground floor consists of
32,500 sf of community serving retail
From community: importance of having a pharmacy
Carved out 12,800 sf dedicated for use as a pharmacy
a Mercado where individual vendors and stands can exist in a single space
operated by a Mission non-profit
Portion of the Mercado will be available at deeply subsidized rent or free for Mission-born micro-businesses
Once established, they could move on to a permanent space within the Mercado or a traditional brick/mortar space.
This program supports the establishment and sustainability of local Mission businesses
And would be run in perpetuity
1979 Mission broken down into 3 buildings to visually reduce massing and to fit more contextually with the character of its immediate surroundings.
The massing of each building has been analyzed and we have modified them appropriately to reduce shadows on Marshall during school hours
When we submitted initial plans to Planning, we anticipated for the design to evolve based on community feedback
Massing broken down to look like smaller buildings
Step down along northern edge of building as it approaches Marshall to address shadows
introduce more natural elements and colors so that the building looks warmer.
Introduced front stoops, engaging more with the public realm, no more blank facades/dead zones
Through the valued feedback we received from the community, the Mission Street building now has more color and depth
Along Mission, we’ve set back the building beginning at the the 6th floor to reduce the massing from the street level
This set back continues around the northern parcel line to reduce shadows on Marshall
Balconies will rise above the BART plaza creating a marquee, which would be draped in brightly colored bougainvillea, and be a place maker for BART
To reduce shadows on Marshall during winter, 16th street building is set back above 7th floor
Brick introduced, grounds building to 16th Street, aligning with the height and character of Redstone Building 65’
Existing commercial tenants will be provided relocation assistance
Pharmacy
Mercado
Some spaces free or with deeply subsidized rents
Gallery space for Mission artists
Mission For All will continue through and after entitlements with assistance from Maximus to further serve the Mission community
100% Union Labor with local hires
providing jobs for Mission Residents in the Mission
Over the years we have proposed several concrete, above-base code options for Inclusionary Housing
Our prior option, was proposed by MOHCD
provided unprecedented support for people of the Mission who the City doesn’t otherwise have options for, specifically those living in SROs
Read slide
This option was presented by Supervisor Ronen to the opposition, but was rejected
Our current is a Land Dedication proposal
Understand there is a desire of Planning and BOS for land to be granted to the City for affordable housing.
Would still create 331 total new rental apartments at 1979 Mission
We would also Purchase and Dedicate: 2675 Folsom and 2918 Mission
Approved for 192 units, only 31 affordable
Proposal would transform two approved market rate developments into 100% affordable homes
192 units of 100% affordable homes in the Mission
Therefore we would be providing 58% affordable. The Beast on Bryant, which had a similar proposal and was approved was only at 35%
With City density bonus, an additional 114 units totaling of 100% affordable homes
Hear from our opposition.. Realities about what we know about the Marvel…
Land is not for sale and no funds have been identified for the Marvel
The opposition is proposing 100% affordable, but we haven’t heard how many units could be built
1979 Mission would create 331 new rental , up to 306 units of 100% affordable housing in Mission through land dedication
Claims no shadows, but we know this can’t be true based on their renderings because we’ve conducted shadow analysis on 1979 Mission and …
Taller than 15 ft along Mission St. / Set back less than 75 ft from Marshall
Which proposal serves the best interest of the City’s vision? The marvel doesn’t fully take advantage of its location on transit.
It does not maximize the utility of the site as it relates to the Eastern Neighborhoods Plan
1979 Mission is the reality for a site that’s been part of the City’s vision for over 50 years.
We will continue to work with community to provide an inclusionary and community benefits package that is best for all and we are open to continued discussions