Monday, November 8th the focus of our company meeting was Online Marketing.
For more information, see the blog at http://www.youthmovementrecords.org/blog/online-marketing-company-meeting
3. Icebreaker
Who are your favorite artists and how do
you keep up with them?
Teach Me How to Dougie!
4. What’s New?
Status of Current Projects
Next Member of the Month: Alex (Emily)
Music Video: Watzreal (Dan)
Holiday Party, December 10th
Video: YMR Vision + Donation (Diaris)
Mixtape Meeting! - Friday 11/12 at 5PM (Diaris)
Partnership with KDOL & Cal (Jake)
Filming play at Malonga Center next week (Dan)
Performance Opportunities
AMP Book Release event at La Pena
Open Mic at Mama Buzz
Other Announcements
Can still apply for GRAMMY Camp – see YMR blog
5. Did You Know?
Without marketing you don't have a business,
you cant make sales, can’t develop a
fanbase or database, and you will not have
a long term income. It’s essential for you to
market your music if you want to make
money in the long run.
6. Media Share
Check out this Billboard feature
21 Under 21: Music's Hottest Minors
Check out this video of Justin Bieber
http://www.youtube.com/watch?v=KBnS_38
1BXo
7. Online Marketing
Information courtesy of Daniel Aguayo of
Digipendent.com
State of the Digital Union
Anatomy of a Modern Musician
Fans
Dream Team
Revenue
Digital Toolbox
8. 40% of music was bought digitally in 2009
1 billion Youtube vids watched daily
20hrs of content uploaded every minute
175k new blogs create daily
Facebook users = 500million
45million daily status updates
Myspace users = 120million
50 million tweets per day (600 per second )
State of the Digital Union
10. Fans don’t want to Just connect
with your music….
True fans want YOU to connect with THEM!
11. Create your own Dream Team
Manager(s)
Lawyer
Promo team
P.R.
Distro (physical/digital)
Radio promoter
Web design
Booking agent
Misc: Publisher/manufacturers/video/label, stylist etc…
12. The 3 Stages of
Development
Alert, Connect, Sell
1 • Creating awareness
2
• Making Connections
3
• Monetizing
13. REACH
Fan sites, blogs, music services,
TV/Radio/Film, total impressions
ENGAGEMENT
Play, share, post on Twitter, embed on
blogs, word of mouth
ACQUISITION
Email, Facebook friend, Twitter
follower, fan club, street team
MONETIZATION
Conversion, active paying fans, recurring
revenue, capturing economic surplus
Discovery
Permission
Playing/Sharing
$£€¥
VARIABLE FRAMEWORK
HITS = how idiots track
success
17. Discussion
Questions?
What are your key takeaways from
today’s meeting?
What do you still want to learn?
What are the next steps in learning more
about this topic?
18. A Week’s Glance YMR . . .
Workshop Schedule
Tuesday:
○ Music Production 5PM in Room 257
○ Artist Development 5:30PM in Studio
○ DJ Crew 5PM in Room 306
Wednesday:
○ ProTools 5PM in Studio
○ Freestyle 5PM in Room 316
Thursday:
○ CLOSED! In honor of Veteran’s Day
Friday:
○ Advanced Recording Production 3:30PM in Studio
○ Mixtape meeting 5PM in Lab
19. Next Week at YMR
Company meeting:
Topic: Independent vs Major Labels & Contracts
Notas del editor
Attendance: Jamal, Nick, Shawn, Courage, Emily, Tatiana, Dan, Tania, Tamar, Jake, Andrea
Blog, twitter, Facebook, World Star Hip Hop, radio personalities, personal website, E! News, YouTube, social media
Staff to nominate (informed by instructors), members to vote. Structure MOTM discussion next week,
Jake – combining news and music on KDOL, MuseVideo