This presentation shows Americana, Celtic, and Alt-Country Music band Honeysuckle Road's journey to create a band website and how 1&1 MyWebsite met their needs. Find more at http://success.1and1.com/testimonial-honeysuckle-road.

1. 1&1 Case Study
Honeysuckle Road – Arlene Stern
www.honeysuckleroad.net
® 1&1 Internet Inc. 2013
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2. What is Honeysuckle Road?
 Introduced in 2011
 Americana, Celtic, & Alt-Country Music band
 Based outside of
Chicago
 Unfamiliar with updated
business and
technical strategies within
the music industry
® 1&1 Internet Inc. 2013
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3. The missing puzzle piece to success
 No existing Web presence
 Examples of songs
needed to be accessible
online
 Little technical knowledge
 Limited resources
® 1&1 Internet Inc. 2013
“We had tried the “old school”
method of visiting venues to
drop off our CD’s trying to
book gigs, but the venues
wouldn’t accept them. We
were flat out told that we
would not be booked without
a website. We were faced
with a situation common to
many bands – limited
computer skills, limited design
knowledge, and even less
money.” - Stern
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4. The solution…
“No one in our area will book a band without a website. We were
told that bands that have no website did not know how to promote
their music and therefore would not be able to generate a draw for
the venues. So, in a way, all of our bookings are because of the
website!” - Stern
® 1&1 Internet Inc. 2013
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5. Why Choose 1&1 Internet?
 1&1 MyWebsite
 Easy website design tool
 Helpful customer support
 Complete website live in
less than 1 week
 Affordable option for a
professional website
 Changes are made
immediately
® 1&1 Internet Inc. 2013
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6. 1&1 Internet – Driving Results
“My husband is still convinced that I somehow acquired computer
programming skills overnight to create the website. I can’t
convince him of how easy 1&1 makes creating and maintaining a
website; it has completely changed my perception - and we don’t
have to sell anything to afford the monthly fee! Music is a fast
paced industry, and we can turn on a dime thanks to 1&1!” -Stern
® 1&1 Internet Inc. 2013
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7. Thank you for your attention!
To see more 1&1 Case Studies, visit:
success.1and1.com/testimonials
® 1&1 Internet Inc. 2013
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