Listing with John James, Coldwell Banker Distinctive Properties
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John James is a Realtor® and Broker Associate with Coldwell Banker Distinctive Properties in Steamboat Springs, Colorado. This presentation introduces John and his office to the viewers and gives them convincing reasons to choose him over other offices in Steamboat to list their homes. To contact John James directly, please call him at 970-846-0797 or email him at JohnJames@SteamboatHomeConnection.com
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Listing with John James, Coldwell Banker Distinctive Properties
- 1. COLDWELL BANKER DISTINCTIVE PROPERTIES The Right Choice 1
- 2. YOU AND YOUR HOME • What are your priorities when selling your home? • Upgrades, remodeling or additions completed? • Why did you buy your home? • What makes your home most enjoyable for you? (Location, neighborhood, proximity to community services, etc.)
- 3. QUESTION: WHY SHOULD I SELECT JOHN JAMES & COLDWELL BANKER DISTINCTIVE PROPERTIES?
- 4. We Are Full Service
- 5. • Real Estate Sales • Property Management • Concierge Services • Vacation Rentals • Commercial Brokerage and Leasing • Unique Associate Training & Accreditation
- 6. Teamwork
- 10. Over 1200 Coldwell Banker Agents in Colorado
- 11. 2500 Coldwell Banker Offices in the United States
- 12. 88,000 Coldwell Banker Agents Worldwide
- 13. MARKETING
- 14. Marketing Your Property Online
- 24. Photography
- 27. Video
- 32. WE ALSO
- 35. Sitting at an open house at 1447 Harwig Circle. Come visit! Great video of new listing http://youtu.be/Me6th11 John is in a Hangout talking about a great ski-in/ ski out property. Join the Hangout!
- 36. Mobile
- 37. Buyers
- 38. Coldwell Banker ® RAPID RESPONSE Agent is notified The first to the via mobile within customer has the minutes of inquiry best chance to close the sale. Track leads automatically
- 39. Why John James?
- 41. 20 Years
- 43. Pricing
- 44. We Understand Market Strategies Statistics have shown: • There is a 95% chance of sale if a home is priced at market value • There is a 20% chance of sale if priced at 15% over market value
- 45. We Understand the Effects of Overpricing • Attract fewer potential buyers • Low level of brokerage activity • Difficulty in obtaining financing • Increased market times • Eventually sell for under market value
- 46. DETERMINING LIST PRICE •Physical Qualities – Location, floor plan, square footage and style •Market Conditions – Interest rates and availability of financing, buyer and seasonal demand, state of the economy and recent property sales •Competition – Number, pricing, condition and location of comparable properties on the market
- 47. John James 970-846-0797 JohnJames@SteamboatHomeConnection.com
- 48. The Coldwell Banker Advantage Take advantage of this unrivaled combination of experience, knowledge and resources by becoming a Coldwell Banker Distinctive Properties client. ~ Thank You
Notas del editor
- Thank you and welcome to the presentation. I am John James with Coldwell Banker Distinctive Properties here in Steamboat Springs and I wanted to go over some of the reasons why I am the right choice to market your home for sale.\n
- But first, I want you to know it’s essential for me to understand as much about you and your home as possible. Every home seller is different and each has different needs. It might be you have outgrown the home or that you don’t visit Steamboat as often as you once did. All this helps me to bring the right buyer for your situation.\n\nWhat changes have you made to improve your home since you first bought it? That could re-ignite interest in buyers you beat out when you purchased as well as attract new buyers.\n\nWhat drew you to your home in the first place? Chances are, what attracted you will attract others.\n\nFinally, once you did move in, what has made living in your home enjoyable and important to you? Knowing this information will help me market the home properly.\n
- So the question for you becomes why choose John James and Coldwell Banker Distinctive Properties over the others?\n
- Something to remember is we are a Full Service Real Estate Brokerage office.\n
- In addition to residential real estate sales, we offer services like Property Management, Concierge Services, Vacation Rentals and Commercial Sales and Leasing. \nWhy would that be important to you as a seller? Because it opens your home up to a larger built-in buyer pool. Those that rent a vacation home from us are much more likely to use us when they are ready to purchase a home. Therefore, we can give your home exposure other companies can’t.\n\nAlso, through Coldwell Banker University, I have access to training above and beyond the mandatory continuing education. I can stay at the forefront of the industry while others are struggling to catch up.\n
- Teamwork is also a fundamental component to our company.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- The agents I work with at Coldwell Banker Distinctive Properties all work as a team. They are my advocates-advocates for my listings. We work together to help sell each other’s listings because a rising tide lifts all boats. With people like Karen and Mix Beauvais, who are household names in Steamboat, to rising stars like Robert Yazbeck, I know I have people I can count on to help me sell.\n\nThat teamwork doesn’t end here in Steamboat. Your listing gets attention from people like Kathy Cole and Diana Meehan, resort specialists in our Vail office. \n\nEven more, our office in Sun Valley has agents like Stephanie Reed and Jason Sisilli who get your listing out in front of their resort clients.\n\nWe’re all connected together through our Head Cheerleader, CEO Todd Conklin, who has bent over backwards to make sure we have the best tools to do our job.\n
- Beyond Routt and Eagle Counties, Coldwell Banker’s reach extends throughout Colorado with over 1200 agents in the state. At Distinctive Properties, we have a special affiliation with Coldwell Banker Residential Brokerage, the largest collection of agents along the Front Range. \n\nWith the majority of non-local buyers coming from Denver and the surrounding areas, being able to showcase your listing to those buyers is a considerable advantage.\n
- When you add in the other 49 states, Coldwell Banker has approximately 2500 offices across the US.\n\nThat means we are everywhere your buyers have been and anywhere you are going.\n\nAnd Coldwell Banker is a brand everyone knows exclusively for Real Estate: we’re not an insurance company, an auction house, or a folk rock singer.\n\n
- In keeping with the emerging trend of the international buyer, the Coldwell Banker brand awareness is global. Worldwide, there are over 88,000 Coldwell Banker agents which is unmatched by any other real estate company.\n\nImagine, if you will, only half of those agents pass on your listing to just one client of theirs. That’s still 44,000 potential buyers who see your listing. Who else can even come close to that?\n
- So what do we do to market your property?\n
- With over 90% of buyers starting their home search online, Internet marketing is a given.\n
- That’s why I have 6 Dedicated websites to promoting your listing and maximizing the number of people who see your home online.\n
- Starting with ColdwellBanker.com, the #1 visited real estate website online.\n
- I can continue on with our company’s website covering listings from all three offices.\n
- Our Steamboat office has a beautifully designed website that really makes homes look spectacular.\n
- We just recently launched a new website designed specifically to register and cater to buyers in Steamboat.\n
- My branded website allows me to feature my listings \n
- Finally, my blog site provides not only content on Steamboat’s real estate market, but also special events, design trends, top restaurants and fun activities-everything buyers would want to know before moving here.\n
- I will also launch a website specifically for your home.\n
- It puts your home in the best light and provides exclusive vital information not found anywhere else.\n
- To ensure your home looks its best, we hire professional photographers to find the right shot at the right time.\n
- To demonstrate just how much the right photography can make a difference, take a look at this home.\n\nThe photo is nice; you see a lot of detail like a two car garage and lots of windows. But does it evoke any feeling about what it would be like to own it?\n\n\n
- Probably not as much as this one does. Which of these two photos do you think would stand out in the hundreds of listings in the MLS?\n\n\n
- What about video?\n
- Keep in mind this chart is from 2010. It shows 40% of all internet traffic back then was video.\n\nCisco, the computer networking giant, recently said that by NEXT YEAR-in 2013, 90% of all internet traffic will be video.\n\nKnowing this, are you willing to settle for an agent who doesn’t video your home?\n
- Everyone knows that Google is the world’s top search engine, but did you know that YouTube was number two and growing? \n\nSo while we’re trending in Google, we’re already on the first search page of YouTube for “Steamboat Real Estate” where traffic is expanding.\n
- With video as a central component of my marketing strategy, it’s important that we utilize multiple channels on YouTube to distribute your listing video.\n
- Upon completion, I upload your listing video to Coldwell Banker OnLocation, the first YouTube Channel created by a national real estate company. It geolocates the video and maps it out right on the page so buyers can search an area for Coldwell Banker listings by video.\n
- I also make that video available on our office channel ColdwellBankerCO.\n
- And of course, your listing video is front and center of my YouTube channel, 1stduderiding. Once again, I continually add relevant content in addition to my listings to keep driving traffic. These videos also get fed back to my websites as well.\n\n We will professionally produce a high quality, high resolution video from the same photos we had taken. And here’s an example of a listing video I did myself that focuses less on the features and more of the benefits of the home. It’s in keeping with Coldwell Banker’s latest marketing campaign “The Value of a Home.” No video of bathrooms here!\n
- Social Engagement-This may sound like a fancy way of saying using Facebook and Twitter, but there’s more to it.\n
- It’s about the second word-engagement. Most agents get social wrong by posting up their listings thinking it will magically bring in buyers. \n\nIn reality, it’s an opportunity to interact with everyone we know for the purposes of spreading the word beyond our social circle. Asking questions about their favorite Steamboat restaurant or hosting a video Hangout where people can discuss the pros and cons of different neighborhoods gets people thinking more and more about real estate in Steamboat and who they know that might be interested.\n
- The mobile revolution has changed the way real estate is done in the US and Steamboat is no exception.\n\nThe mobile strategy hits on two fronts: One-Coldwell Banker has apps for both the Android platform and the iPhone and iPad. Buyers can literally be sitting in front of your home and pull up the information right on their phone or tablet.\n\nThe second part of mobile is me. No longer am I tied to a desk in the office waiting for the phone to ring or someone to walk in the door. I can be out where everyone else is-talking to people about the market, local real estate trends, and of course, what I have listed.\n
- All this is about bringing in buyers. It’s a numbers game. The more buyers I can draw in overall, the better chance I have of finding a buyer for your home.\n
- How quickly an agent can respond to a buyer is crucial. With our rapid response system Lead Router and our other partner, Market Leader, I can be notified almost immediately when someone inquires about one of my listings. That means I can get a buyer to you quicker than other agents could.\n
- You’ve now heard me espouse the benefits of Coldwell Banker and Distinctive Properties, but why should you allow me, John James, to market your home?\n
- There are some that say that you are not a true local in Steamboat until you have been here ten years.\n
- I don’t know if that is the case, but I can tack on another ten years for good measure. Steamboat has been my home for the past twenty years and I can’t think of another place I would like to be.\n
- Through that time, I have worked for a number of different companies and created a network of contacts throughout this town and beyond. My time as a private instructor with the Steamboat Snowboard School has been the most beneficial and wide ranging because I work one on one with people that want to be in Steamboat. They have enough disposable income to pay for private lessons and could afford to purchase a home here in Steamboat if they chose. They are the target market and I have exclusive access to them.\n
- Finally, let’s talk pricing. Especially in a buyer’s market, but even in a seller’s market, pricing is the most effective way to ensure a home sells quickly.\n
- Understanding the market makes pricing much easier. I know the value of homes in the Yampa Valley and as a result I determine the market value for your home. If we then price it at or slightly below market value, we have a greater chance of selling your home and selling it for what it’s worth.\n
- If you price over what the market will allow, we know the results: buyers and brokers won’t be interested, there will be pushback from lenders on the value, and most importantly, when it does sell it will be for much less than what it is worth. Since it will take longer to sell, that value will keep decreasing over time.\n
- For me, pricing a home can be condensed into three categories: the physical qualities of the house-where it is, the style and type of home, its age and condition; market conditions-supply and demand, local, regional and national economic conditions, and recent comparable sales in the area; and competition-back to supply and demand...what are similar homes listed for and how long have they been on the market.\n
- One last note about pricing helps prove my point. Do you remember the video of the home you saw earlier in the presentation? I hadn’t even had the home listed for two weeks before I received multiple offers on the home. None of the offers even had a chance to see the video. What drove those offers was the price of the home. Price is, was and always will be the single best marketing tool I have available.\n
- Hopefully by now you have realized that to get your home sold quickly and at the right price, I am the best choice out there. So please give me a call at 970-846-0797 or email me at JohnJames@SteamboatHomeConnection.com and we can prepare a listing agreement right away. Thank you. \n