Introduction to 24symbols (August 2012)
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Introduction to 24symbols, Aug 2012 edition.
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Introduction to 24symbols (August 2012)
- 2. Foto equipo
- 3. Competitors + digital - subscription + subscription Public Libraries - digital
- 4. 24symbols is a service to read digital books on the Internet based on a subscription model 24s = cloud + social + freemium
- 5. On the cloud
- 6. Social
- 7. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks ad-free and with no Internet connection Goal 10%
- 8. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income Publisher's Publisher’s = x Income Pages Read Total Pages Read
- 9. Income model 70% Total Income Publisher's x Pages Read FREE Total Pages Read PUB A PUB B PREMIUM PUB C “Page per View”
- 10. Free / Premium Free Users Conversion Rate Delayed subscription (test the service & engage) Premium Time
- 11. Product HTML5 Web version App iPad Q4 2012 Launched Launched Launched
- 12. Traffic Milestones 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 Users 10,000 25,000 37,500 47,000 55,000 63,000 iPad - - 15,000 30,000 35,000 37,000 Apps Faceboo 10,000 25,000 25,000 25,000 25,000 25,000 k Fans Twitter 1,500 3,000 3,500 4,000 4,500 4,500 Fans Pages 120,000 350,000 550,000 800,000 1.2M 2M Books 500 1,500 2,750 4,500 6,000 7,500
- 13. Traffic Milestones 70,000+ 2M users total pages read 70 number of pages per 8% Web 1. Spain active user and month 50% iPad 2. Portugal 42% Mobile 3. Mexico 4. UK 5. Netherlands
- 14. Books: 7,000 overall. Catalog 70+ publishers. Already in the UK.
- 15. Press Coverage
- 16. Thanks 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List 2012 Finalist Justo Hidalgo: Co-founder, Chief BizDev Officer jhidalgo@24symbols.com @justohidalgo Aitor Grandes: Co-founder, CEO agrandes@24symbols,com @aitorgrandes www.24symbols.com
Notas del editor
- We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.