Introduction to 24symbols - march 2012 version

2. eBook – A Social Revolution

3. 24symbols is a service to read digital books on
the Internet based on a subscription model
= cloud + social + freemium

4. On the cloud

5. Social

6. Freemium Business Model
Free: ability to read ebooks, free and with non-intrusive
ads
Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%

7. Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.
70% Total Income Publisher's
Publisher’s = x
Income Pages Read
Total Pages Read

8. Free / Premium
Free
Users
Conversion
Rate
Delayed subscription
(test the service & engage)
Premium
Time

9. Price per page
Price/page
Profit threshold
Growth Consolidation
time/conversion rate

10. Product
HTML5 Web iPad app

12. Catalog

13. Traffic milestones
2011 Q1 Q2 Q3 Q4
Users 10,000 25,000 37,500 50,000
iPad Apps - - 15,000 30,000
Facebook 10,000 25,000 25,000 25,000
Fans
Twitter 1,500 3,000 3,500 4,000
Fans
Pages 120,000 350,000 550,000 800,000
Books 500 1,500 2,750 4,500

14. Press Coverage

15. Foto equipo

16. Management team
Aitor Grandes Angel Luengo David Sanchez Justo Hidalgo
CEO CTO CCO, Commercial CBdO, Business
Development
12+ years of 7+ years of experience 15+ years of 15+ years of
experience in in corporate and experience in experience in
technology compa- startups. corporate and startups. corporate and startups
nies, • Last: WW Sales • Last: Managed • Last: Managed WW
• Last: Iberia&LATAM Engineer Iberia&LATAM Sales Engineering &
Sales Manager Education: Office Consulting
Education: • MSc Systems Education: Education:
• BSc Systems Engineer • Telecomunications • PhD Computer
Engineer • Masters degree in Engineer Science
• Masters degree in Internet Business • Prod Mgmt &
Internet Business Marketing
Linkedin Linkedin Linkedin Linkedin

17. Advisory board sidkap.com
David Francisco Joaquin Humberto
Cantolla Lorca Guirao Matas
He is best known as He is the founder and He became CEO of He founded Conver,
the father of “Pocoyó” CEO of EthosData, a Teknoland Madrid at an online marketing
and founder of Zinkia global provider of the age of 26. He consultancy, in 1994
Entertainment, but he virtual data room founded dnx group in and later joined
was the founder of services. He was a 2001, one of the top Teknoland to help
previous international consultant at innovation David carry the
successful McKinsey and consultancies in creative burden. In
companies like Company, M&A Spain. He is also the 2001 he founded dnx
Teknoland. Currently professional in GE founder of vivu,es, a group along with Kiko
he is developing new Capital and then healthcare social and he is also
projects such as became the network, and board founder of vivu,es.
Bitoon, Ilustrae or International CEO of member of Booking Dnx is now integrated
Vodka Capital. Teknoland. From there OnLine. Dnx is now in Designit, the
he moved on to integrated in Designit, European leader in
become one of the top the European leader in the innovation design
executives of First the innovation design field. For the last 2
Data International, field. years he’s been
taking part of the teaching innovation
company’s sale to to MBA students.
KKR in 2007.

18. Seedcamp Advisory and Mentor Network

19. And what next?
product catalog users
multi-device UK market is 200K users
platform key in 2012 EO2012

20. Thanks
Justo Hidalgo: Co-founder, CBdO
jhidalgo@24symbols.com
@justohidalgo
www.24symbols.com
Aitor Grandes: Co-founder, CEO
agrandes@24symbols,com
@aitorgrandes
www.24symbols.com