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24symbols is a service to read digital books
on the Internet based on a subscription model




 24s = cloud + social + freemium
On the cloud
Social
Freemium Business Model


Free: ability to read ebooks, free and with non-intrusive
ads

Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%
Freemium
Income model
   24symbols income is based on advertising and
   subscriptions.

   70 % of this revenue is shared equally among the
   total number of pages read.

                  70% Total Income        Publisher's
Publisher’s   =                       x
Income                                    Pages Read
                  Total Pages Read
Income model

                70% Total Income       Publisher's
                                   x   Pages Read
FREE            Total Pages Read



                                                     PUB A




                                                     PUB B

PREMIUM



                                                     PUB C



                 “Page per View”
Product




   Android iPhone     HTML5   Web   iPad app
    app      app
            Launched in
              09/12!
  Launched in
    10/12!
Community
@justohidalgo
Biggest Apple
Reseller in Spain

1-year
subscription to
24s per iPad/Mac
purchased
Vodafone campaign for new phones
1-month subscription
Traffic Milestones

          11Q1      11Q2      11Q3      11Q4      12Q1     12Q2     12Q3
Users     10,000    25,000    37,500    47,000    55,000   63,000   80,000

iOS             -      -      15,000    30,000    35,000   37,000   40,000
Apps
Faceboo   10,000    25,000    25,000    25,000    25,000   25,000   25,000
k Fans
Twitter   1,500     3,000     3,500     4,000     4,500    4,500    4,800
Fans
Pages     120,000   350,000   550,000   800,000   1.2M     2M       2.5M


Books     500       1,500     2,750     4,500     5,500    6,500    8,000
85000




85,000+
                     80000
                     75000
                     70000
                     65000
                     60000

registered users     55000
                     50000
                     45000
                     40000




                                                                                            Jun-12
                                                                                                     Jul-12
                                                                                                              Aug-12
                                               Jan-12




                                                                          Apr-12




                                                                                                                       Sep-12
                                      Dec-11


                                                        Feb-12




                                                                                   May-12
                                                                 Mar-12
                             Nov-11
100+
book pages read per active user per
month

500+
book pages read per paid user per
month
Books:
           7,000 overall.
Catalog    70+ publishers.
           Already in the UK.
85+ publishers, 10+ in UK and growing
 Major
 publishers


 Bestselling
 titles
Press Coverage
Thanks


                                   2012 winner




    2011 Shortlisted                               2012 People Choice Awards
                                                         Honorable List
                                   2012 Finalist
Justo Hidalgo: Co-founder, Chief
BizDev Officer
jhidalgo@24symbols.com
@justohidalgo
Aitor Grandes: Co-founder, CEO
agrandes@24symbols,com
@aitorgrandes
www.24symbols.com

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Introduction to 24symbols (November 2012)

  • 1.
  • 2. 24symbols is a service to read digital books on the Internet based on a subscription model 24s = cloud + social + freemium
  • 5. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks ad-free and with no Internet connection Goal 10%
  • 7. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income Publisher's Publisher’s = x Income Pages Read Total Pages Read
  • 8. Income model 70% Total Income Publisher's x Pages Read FREE Total Pages Read PUB A PUB B PREMIUM PUB C “Page per View”
  • 9. Product Android iPhone HTML5 Web iPad app app app Launched in 09/12! Launched in 10/12!
  • 10.
  • 11.
  • 12.
  • 15. Biggest Apple Reseller in Spain 1-year subscription to 24s per iPad/Mac purchased
  • 16. Vodafone campaign for new phones 1-month subscription
  • 17. Traffic Milestones 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 Users 10,000 25,000 37,500 47,000 55,000 63,000 80,000 iOS - - 15,000 30,000 35,000 37,000 40,000 Apps Faceboo 10,000 25,000 25,000 25,000 25,000 25,000 25,000 k Fans Twitter 1,500 3,000 3,500 4,000 4,500 4,500 4,800 Fans Pages 120,000 350,000 550,000 800,000 1.2M 2M 2.5M Books 500 1,500 2,750 4,500 5,500 6,500 8,000
  • 18. 85000 85,000+ 80000 75000 70000 65000 60000 registered users 55000 50000 45000 40000 Jun-12 Jul-12 Aug-12 Jan-12 Apr-12 Sep-12 Dec-11 Feb-12 May-12 Mar-12 Nov-11 100+ book pages read per active user per month 500+ book pages read per paid user per month
  • 19. Books: 7,000 overall. Catalog 70+ publishers. Already in the UK.
  • 20. 85+ publishers, 10+ in UK and growing Major publishers Bestselling titles
  • 22. Thanks 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List 2012 Finalist Justo Hidalgo: Co-founder, Chief BizDev Officer jhidalgo@24symbols.com @justohidalgo Aitor Grandes: Co-founder, CEO agrandes@24symbols,com @aitorgrandes www.24symbols.com

Notas del editor

  1. We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.