Presentation given

1. Justo Hidalgo (@justohidalgo)
Co-founder, Chief Business Dev Officer
December 7th, 2011

2. = cloud + social + freemium

3. On the cloud

4. Social

5. Freemium
■ Free: ability to read ebooks, free and with non-intrusive
ads
■ Premium: ability to read ebooks, ad-free, even without
Internet connection. Price by subscription
■ Affiliation: we redirect traffic to your site or wherever
you sell your printed books

6. Why
1. Control 3. Income
2. Marketing

7. 1. Control
 Real Time Statistics
 No Downloads
 Flexibility (catalog)
 No Exclusivity

11.  International
Markets
 SEO
 Virality
 Recommendations
2. Marketing

12. 3. Income
 Additional income
(direct + related to
potential losses due to
piracy)
 Proved business model
 Additional print sales
(due to discoverability
and impulse purchase)

13. Cannibalization?

14. Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.
70% Total Income Publisher's
Publisher’s = x
Income Pages Read
Total Pages Read

15. Fear of free?

16. Understanding Freemium
free
users
Conversion Rate
Delayed subscription premium
(test the service & engage)
time

17. Price per page
Price/page
Profit threshold
Growth Phase Consolidation Phase
time/conversion rate

18. It’s happening now
■ Open access from June 30th
• Web, iPad
• Number of active beta users: 50,000+
• Number of pages read: 1,000,000+
■ Christmas
• iPhone, Android, …
• +20,000 books
• -> 100,000 users

19. Number of Users
120000
HTML5 App (estimate)
iPad App
100000
Open Beta
80000
Closed beta (invite
only)
60000 London Book Fair
40000
# USERS
20000
0
Visits in Netherlands: #7 worldwide, #3 in Europe after
Spain and UK (appr. 5% of visits)

21. Thanks!
www.24symbols.com
http://www.facebook.com/24symbols
@24symbols / @justohidalgo
info@24symbols.com / jhidalgo@24symbols.com