2. Who We Are?
• An E-commerce venture selling exquisites
beauty and health care products online
for both Men and Women
• Main Target Group consists of working
women and youth.
• Will target customers all over India with
better delivery services
3. What sets it apart?
• Free expert consultation option for members
• Weekly reviews of various products of the brands
along with makeup tutorials
• iPhone and Android applications to compare and
purchase products
• Free gifts to customers on purchases above a
certain threshold
4. Our Team
o 24x7Style was founded by IIT Bombay graduates who bring
distinctive knowledge in technology, customer service
operations and personal care products to ensure we are
the best in what we do
o Team spirit and firm determination are two driving forces
behind this initiative that add significant value
o Members include Core-Team members of Mood Indigo &
Techfest, two of Asia’s largest college festivals
5. What's in it for you?
• An exclusive banner for Gold’s Gym on our
homepage
• Priority to Gold’s Gym customers via registration.
• Exclusive discounts for Gold’s Gym customers.
• Posts regarding Gold’s Gym discounts and offers on
our facebook page.
• 10% revenue on sales.
7. Operations Cycle
Payment • In-Stock
Warehouse
options - Information products
Online dispatch to
payment supplier and • On Demand
gateway, delivery procurement
Suppliers
COD
Supplier
verification
Customer
followed by
places order
product
pickup
• Orders Third
elsewhere in party
India logistics
Product
packaging, Self-
shipment to • Orders within
Owned
customer Mumbai
logistics
8. Delivery Cycle
• All dispatches of 24x7Style takes place from central
warehouse
• In-house packaging to prevent transit damage
• Fedex and Bluedart logistics services for 24x7Style+ customers
o Delivery within 2 days in Metro cities
o Delivery within 3-4 days elsewhere in India
• Self-owned logistics team for delivery within 24 hours in
Mumbai
9. Digital Media Plan
• Regular updates on the Facebook page and blog about
new arrivals in 24x7Style products
• Special marketing campaigns for 24x7Style brands on
Google, Facebook and Youtube – outsourced to brand
management companies
• Publicity through our affiliates -
Facebook page “Fashion” with 450,000 likes
• Contest apps on various social networking platforms to
improve user-engagement
• Search engine optimization to make sure that anyone who
searches for these products online is directed to our site
10. Why India is ready for cosmetic e-commerce ?
• Best time to focus on online segment –
E-commerce industry CAGR at 35%
• Skin care and cosmetics account for more than Rs.18.5 billion
market size while the hair care market is worth more than Rs
0.80 billion
• Strong demand stymied by limited stores - Coupled with
growing internet reach means that E-commerce presents the
right solution
• Working people demand the convenience of home delivery
• Gives a strong platform to counter smuggled products being
circulated in the market
• The Indian population has a keen eye for quality products
and is ready to pay for them
Source : www.economictimes.com
11. What we need ?
• To have a Standee on your premises to make your
members aware of our collaboration
• To make registration forms available at your desk to
make your clients our priority customers which will
allow them to access the additional discount that
we are offering as a result of the tie up.