1. Leveraging the social media relationships via mobile social commerce tools- Wilhelm Taht

2. Goal of this session Define social commerce and mobile social commerce Provideinsights and cases Inspireyou to test the water

3. What is Flowd? Flowd is The Music Lovers’ Social Network Flowd is the best social media client for artists Flowd features a robust mobile social commerce marketingplatform: Flowd Frequent Fans

4. Social Commerce: A subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. In short: Selling with social media – the use of social technologies in the context of retail. -Paul Marsden, 2009

5. Adding mobile to it essentially ads location… The right offer, to the right person, at the right time, at the right place. - Wilhelm Taht, 2011

6. Social commerce market size Source: Booz & Company 2011

7. Data: the power of social commerce Sources: Facebook 2009 & 2011. Approximation by Wilhelm Taht

8. Know your targets! Hardvalues Soft values Online Physical

9. A day in the life of Armin Van Buuren. Van who? The world’s #1 DJ. Fourth time in a row.

10. Shareshislocation

11. Mmm.. Looks soft to me

12. Shareshisthoughts

13. Soft values Hardvalues

14. Shareshispictures

15. Hard music Soft values

16. Shareshisoffers

18. € 0,83 ARPU on ASOT Flowd fans

19. Lots of goodwill, high engagement

21. Combining soft & hard values: We Are The Ocean – Indie Rock Band http://www.youtube.com/watch?v=aJZfl80hLO0

23. 76% of those collected their free poster

24. Increased merch sales, with 31% of ‘collectors’ buying additional merchandise

27. There is no definite formula yet. Try “all” the tools

28. Set goals!

29. Know what you are targeting

30. Analyze!

31. Know how you are performing

32. Don’t oversell!

33. This is a relationship game after all

34. Sign up to Flowd!