Helping Festivals and Events to cr

1. SOCIAL MEDIA FOR FESTIVALS
Next steps with Twitter – creating Tweets

2. HOW TO CREATE TWEETS
 Plain text (see Setting up a Twitter Account)
 With a link
 With a photograph
 RT others – what to check first
 Direct Messages

3. SEND A TWEET WITH A LINK

4. COMPOSE THE TWEET

5. HOW DOES IT LOOK ON TWITTER?

6. USING A LINK SHORTENER

7. USE A LINK SHORTENER: GOO.GL

8. TWEETING A PHOTOGRAPH

9. SEE THE PHOTOGRAPH ON TWITTER

10. TWITTER HOME PAGE – SEE IMAGES

11. YOUR IMAGES ALSO IN A SLIDESHOW

12. RETWEET GOOD CONTENT
Look at this post
to decide if you
will RT

13. SHORT LINK – OPENS WEB PAGE
 Twitter shortens any
links you may include
in your Tweet
 You can also track
which Tweets are
effective using stats
for your link
 Beware, not all links
are good
 If you are
suspicious, don’t click
through

14. THIS LINK LED TO AN ARTICLE

15. GOOD QUESTION! HOW OFTEN?
 You will find your own style
 Depends on your objectives
 Once a day?
 Once an hour?
 At particular times of the day/week?
 Start Tweeting, and work out what works for you

16. DIRECT MESSAGING (DM) ON TWITTER
 Direct messages can be sent to people if they
follow you
 Way of having conversations which you wish to
take out of the public eye
 Example “DM me your email address”
 Also used by some to auto-message new followers
 Must be wary of spam messages with bad links

17. DIRECT MESSAGES FROM TWITTER

18. DIRECT MESSAGES (2)

19. WRITING DIRECT MESSAGES

20. BEWARE!
 Which of these DMs
would you delete
immediately?
 Spam spreads through
people clicking on
bogus links

21. GET BUSY, GET SOCIAL
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