Email List Building 101 presentation by Mouneeb Shahid of www.2webdesign.com from Constant Contact workshop June 5th at Innovation Place. Covers building your email list, the winning email list building formula, and 10 email list building best practices.

1. Presented by
116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 info@2webdesign.com
Email List
Building
101
@

2. Building your email list
The Winning Formula
10 Best Practices
OVERVIEW
Here’s
WHAT YOU
WILL LEARN

3. Founded in 2004
Over 400 projects
Specializes in digital marketing
Who Is
2 WEB
DESIGN?

4. YOUR EMAIL
LIST
Building

5. Business
Cards
Traditional
Advertising
Event
Sign Ups
Social
Networks
On
Website
building
your email
list
@2webdesign
@2webdesign

6. Email
Signature
Lead Gen.
Offers
In
Person
Client
Database
Contests
Deals
@2webdesign
@2webdesign
building
your email
list

7. PROVEN TO
GIVE YOU
AN EDGE
10 Best
Practices

8. TO PERFECTION
Personalize
@2webdesign
@2webdesign
1

9. SEGMENTS OF YOUR LIST
Target
@2webdesign
@2webdesign
2

10. PROSPECTS INTO CLIENTS
Nurture
@2webdesign
@2webdesign
3

11. SOCIAL SHARING
Encourage
@2webdesign
@2webdesign
4

12. MOBILE FRIENDLY CONTENT
Produce
@2webdesign
@2webdesign
5

13. THE WAY WITH CTA
Lead
@2webdesign
@2webdesign
6

14. ENGAGING & USEFUL CONTENT
Provide
@2webdesign
@2webdesign
7

15. SPAM CHECKS
Pass
@2webdesign
@2webdesign
8

16. CANADA’S ANTI-SPAM LEGISLATION
Follow
@2webdesign
@2webdesign
9

17. YOUR SUCCESS
Track
@2webdesign
@2webdesign
10

18. WITH A/B TESTING
Optimize
@2webdesign
@2webdesign
11
bonus!

19. LIST
BUILDING
FORMULA
Winning

20. @2webdesign
+
-Ask
-Required
-Short Forms
-Manage Subscription
Preferences
+- +
-Offers
-Multiple CTA’s
-Blog
-Social Media
-Pop-up Boxes
-Unsubscribe
-Bounce
-Open Rate
-Click Through Rate
Landing
Page
Attract
Traffic
List
Decay
Track Repeat = SUCCESS
-Optimize
-A/B Test

21. w
116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 info@2webdesign.com
Any
questions?
Thank you!