17. 54% of iOS web traffic is devoted to
search VS the 36% Internet Mobile Behaviors
average.
SEARCH THROUGH IOS
54%
36%
IOS INTERNET AVERAGE
SOURCE: CHITIKA, APRIL 2012
54% of iOS Web traffic = Search
18. Mobile Behaviors
9 out of 10
mobile searches
lead to action.
OVER HALF
lead to purchase.
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SOURCE: SEARCH ENGINE LAND, 2011
19. 70
Over 70% of us look at
product reviews before
making a purchase.
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30. Incorporating Mobile
Your Website
• Keep it simple (Navigation, contact info)
• Create short paths to conversion
• Make it easy to share
• Useable on any device
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34. Incorporating Mobile
Local Listings: Typical Example
Site Claimed?
Google Places YES
Yahoo! Local NO
Bing Local NO
Yelp YES
Foursquare NO
CitySearch NO
Localeze NO
Superpages YES
InsiderPages NO
Niche/Local Sites NO
49. Incorporating Mobile
Social
• Go where customers hang out
• Show some personality
• Think in visuals
• Let others build your presence for you
#mfbsconf
65. Recommendations
Go Mobile
• Develop mobile resident center (App?)
• Consider responsive design, geo-location
• Provide relevant “WOW” experience to
mobile shoppers
• Get involved in mobile social apps
(Instagram, Foursquare, Popset, etc.)
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66. Recommendations
Other Channels
• Reviews: Monitor, respond, incorporate
into your Web presence
• Email: Implement lead nurturing, local
outreach programs
• PPC: Use to complement search/social
• QR/SMS: Create location-specific
experiences
#mfbsconf