1. Media Studies Music Video Analysis

3. Analysis In the beginning he is lying down and singing. The lighting is very dark and the viewer can tell that he is in his home or an environment. he is comfortable in This is a dance scene, we will be incorporating similar dance styles in our video. The lighting again is very dark so this could be something we could add into our video. This is an example of a extreme close up. This is going to be important in out video if we want to denote the singers feelings and emotions. This clip is Omarion singing but at the same time his lyrics begin to tell a story. His actions flow with what he is saying and go along with it. This is something we will be using a lot in our video. Another example of an extreme close up. This time it is his eyes, and viewers can tell a lot about the way a person is feeling from extreme close ups. This two scenes are again in his house where he is getting changed, there is the use of mirrors and the lighting Is still conducive and re-used in the scene. The lighting is dim but that adds the effect of night and something sinister

4. Analysis Contd. He is singing about a certain dilemma and he gets changed, fading in and out every time he puts on a new layer of clothing, but with odd clips of him singing and dancing. As the chorus kicks in, he begins to dance more. The chorus is dominated by dancing and individual singing. There a more close up shots of his face and body. The lighting is consistent and there is a vary of camera angles of shots. In a secluded area, more use of the night life. He is heading somewhere and the story is leading him. There is a lot of narrative and the story starts of develop. This is when he meets up the girl. The story starts to unwind and the viewer begins to understand what is happening. The girl is a key character as most R&B sings include females and the music video tends to be about a certain girl. Although the dance scenes are in the same place and with the same dancers. There is always a change in camera angle. Rarely the camera angle is the same for over four seconds.

5. Analysis Contd. This is another example of extreme close up shots. In this scene they are used within seconds of each other, and fade outs are used to make the change more fluid. Its an extreme close up of a body part again, so this could be something we could use. An over the shoulder shot, showing him singing in the mirror, the girl is in the reflection. This reinforces the idea that the girl is the main concept and occurrence of this song. Although its in the same scene and he is still singing, there is an alternation of camera angels. One over his shoulder seeing his face I the reflection and the second seeing his face directly. This is a change from his occurring dance scenes, now he is alone. This may signify a change in the story and this is the beginning of it. Solo dances are going to be common in our video in order to add the R&B feeling. Again the same scenario is used and the lighting is still the same.

6. Analysis Contd. There are some split second shots here, where its him dancing in the same place and the routine is the same but at different angles. These shots are very short, but are used during the video where there isn’t much dialogue. The music video is nearing the end. The concept of the song is depicted and the viewer understands that his goal was to get the girl, and after development of the story the viewers could see that he managed to get the girl. This almost the end of the song. The aim of the song is confirmed and established. He gets the girl and he is dancing with her in a sexual manner. This is the main reason of the song. A medium shot is used to connote the Mise en Scene of being in a back alley and again the lighting is consistent throughout the entire music video. These are the final shots, it ends with two close up shots of his mouth and back. It then fades out, it ends the same way the music video begins. With close up shots of his face and mouth. This could be something incorporated in out music video.