Marketing summit - Facebook by 360 Admin

1. Top 5 Reasons
You Need A
Facebook
Business Page

Most common question Facebook Marketers hear?
Why do I need a Facebook business page?

2. #1
Search engines have the
ability to index the
information you publish on
your Facebook Page.
This makes it so your
company is more likely to
appear in search results, so
your business can be located
by more individuals.
And…. Although not formally
stated as such, Facebook is a
search engine in its own
right.
Search engine (SEO) friendly and IS a search
engine

3. 3

4. #2
Facebook has an enormous
user base.
As shared on Facebook.com,
there are now more than 700
million active users world-
wide.
And with 50 percent of the
active users logging into their
site on any given day and
spending over 700 billion
collective minutes per month,
these users devote a great
amount of time to this new
communication medium.
Low cost marketing with big results Typical users – 1 hr. per day /
(if done RIGHT) 100 friends.

5. #3
Profile Picture
Facebook Ads
About Box
Likes / Talking about this
Page Favorites
Photo strip
Custom Tabs
Unlimited branding and design opportunities

6. 6

7. 7

8. #4
Facebook has built-in useful
analytics to its site to help
business owners determine the
results they are garnering from
their efforts, as well as
information about their
followers.
This information includes total
numbers of like and comments
you receive on specific dates,
broken down by day, month and
a total aggregation. You can
also gain demographic
information on users including
gender, age, language and
location.
Analytics and demographical information
(Target Marketing) The data makes it possible for
you to see who you are
attracting and determine if there
is a market for an expanded
product and service offering.

9. 9

10. 10

11. According to Facebook's terms #5
of service, "Profiles represent
individuals and must be held
under an individual name, while
Pages allow an
organization, business, celebrity,
or band to maintain a
professional presence on
Facebook."
If your business' profile gets
shut down by Facebook for
violating this rule, your friends
list will vanish with it.
#5: A Profile is limited to 5000 Friends. A
Page allows unlimited Likes.
#4: A Profile can message a few Friends
one at a time. A Page can message all
your Connections at once.
Promoting your business through your #3: Pages are visible to search engines.
Profiles are invisible.
Facebook Profile is “illegal” and limited.
#2: Pages can add Tabs for promotions.
Profiles cannot add Tabs.
#1: Legal Risk: Facebook does not want
Profiles to represent businesses

12. Top 5 Cool Ways
To Use Your
Facebook
Business Page
Okay, I have a Facebook business page. Now
what?

13. #1
Facebook Applications open
your page up for unlimited
branding opportunities and
integration with your other
social networks.
Building an app (or multiple
apps) on Facebook gives you
the opportunity to deeply
integrate your customers with
your business by creating real
user experiences that keep
them coming back for more.
Landing (Welcome) Page
Contest
Facebook Page Applications
YouTube/Twitter/LinkedIn etc..
Integration
Email sign up

14. #2
Facebook Places, an application
that lets users "check in" on
their mobile phones so friends
know where they're hanging out
and what they're doing.
Check ins are shared on the
users profile for friends to see,
investigate and join in the fun.
Places going away? Kinda. It is
changing. Hope is that people
will move away from thinking of
location in terms of ―checking
in‖ and instead think about it in
terms of tagging your location to
what ever it is you’re doing —
sharing a thought, posting a
picture, etc.
Facebook Places NOTE: Tagging can be done
while writing your post.
You should still claim your place
and merge it with your page for
recommendations.

15. Connecting with others is the#3
main reason you have a
business page on Facebook so
why not do it properly and use
the @mention function in your
posts.
@mentions are a fantastic way
of recommending other
businesses, highlighting
achievements by others,
promoting events and enhancing
joint collaborations.
One of the benefits in
@mentioning another business
page or fan is that your post will
also appear on their wall – hence
spreading the word about your
page.
Facebook @Mentions NOTE: You must first like the business or
the fan must like your page before the
@mention will work.
HOW: Type the @symbol before typing
the name and a drop down will come up
for you to chose from.

16. 16

17. #4
These web addresses are easy-to-
remember / use compared to the
link Facebook gives you.
• http://www.facebook.com/pages/
Gowns/183358471700119
• http://facebook.com/gowns
• You can shorten even further
using: http://fb.com/gowns
Look much better on your print
marketing materials.
Easy to set up once you have 25
―likes‖ on your page. Go to Edit
Page, Resources, then ―Select a
Username‖.
Facebook Vanity URLs STOP! Before you chose a name
think carefully about your choice.
You can’t change it. Keep it short.
Make it match other vanity urls you
are using.

18. #5
Offering helpful, consistent
and interesting content is one
of the best ways to maintain a
solid Facebook presence.
Like installing fence posts –
You are creating something
stable, valuable and long
lasting.
Photos
Videos
Events
Questions
Facebook Posts Links
Notes

19. 19

20. Top 5
Facebook
Changes
(to-date) 
What is Facebook doing now?

21. Facebook’s summary: #1
―When you visit Facebook, you
should see the things you’re most
interested in…‖ (determined by
Facebook based on your
usage/information)
Ditched the old Two-Option News
Feed, which made you choose either
Top Stories (popular stuff in order of
popularity) or Most Recent
(chronological order).
Replaced it with a single News Feed
which shows you both Top News and
Recent stories.
If you haven’t been on in a while, you
see Top Stories because you may
miss something important by virtue of
not scrolling through all of your
friends’ posts since you last logged
on.
Top Stories and Most Recent now in one News
Feed If you have been on recently you see
Recent Stories since you haven’t
missed anything important and
they’re are not that many posts for
you to wade through.

22. 22

23. #2
The ticker is a live-feed area
that sticks to the upper right
corner of the screen and
gives you a running play-by-
play of what is happening
literally right now.
Similar to Twitter stream.
Click on anything in ticker to
see the full story and
comment on– without losing
your place.
Ticker becomes official

24. 24

25. #3
The Subscribe button allows you to set
just how much you want to hear from a
person.
• All updates: Everything your friend posts
• Most updates: The amount you’d normally
see
• Important updates only: Just highlights,
like a new job or move
You can also decide what ―types‖ of
updates you see.
• photos from one friend
• no stories about < topic > from another
• nothing at all from someone else
HOW – Visit their profile, hover over the
―subscribe‖ button and adjust.
DEFAULT: ―Most Updates‖ which covers
the majority of what you’re interested in.
The Subscribe Button
You can also now subscribe to someone
even if you’re not friends or let others
subscribe to you. NOTE: Post must be
set to public for subscribers who are not
friends to see them.

26. 26

27. #4
Now whenever you friend someone you
have a few options you didn’t before.
At the top of the list, you can easily set
someone to
• Close Friend - will automatically set
their Subscription button to ―All
Posts‖
• Acquaintance. - automatically sets it
to ―Only Important.‖
• Smart Lists - Lists that create
themselves and stay up-to-date based
on profile info your friends have in
common with you–like your work,
school, family and city. Facebook
analyzes your work history, school,
family and location to determine who
will be added to your Smart List.
The New Friend Button with Smart Lists • Create your own lists – List you
create to help you sort post in your
newsfeed by what you want to focus
on during your visit.

28. 28

29. #5
The trio ―Home,‖ ―Profile‖ and
―Account‖ are gone.
Instead, you now have a small
thumbnail and name of the user
you’re logged in as – that should
make things clearer when you are
using Facebook as a Page.
Use as a Page - Drop lets you act
independently from your profile by
selecting ―use as a page‖. Every
thing you do and like in that mode
will be as the page only.
NOTE: Don’t forget to watch your
page’s newsfeed (like our profile
newsfeed but only shows brands
you have liked as the page – great
for keeping up with your industry
and competitors)
“Profile” disappears
Also, the ―Account‖ has been
replaced by a simple down arrow
so you can access all your
account, privacy and logout
settings.

30. 30

31. #5
• There is now a ―Friend
Activity‖ feed on business
pages so that people can see
how their friends interact with
your page.
• Posts or comments in another
language prompt the
appearance of a ―translate‖
button.
• Posts that have been shared
will now include a link you can
follow to see who has shared
them.
• You can now
post birthday wishes to
A few others… peoples’ walls without ever
leaving your home page. Just
click the birthday’s link in the
upper right – like the new
ticker.

32. Thank you!
To learn more about Facebook
stay tuned in to Knowledge For
Success for upcoming class
schedules.
Next class – Nov 17th – 5 PM –
Strategies only.
Beginners Class after the first of
the year.
Julia Lilly
360 Admin
http://fb.com/360admin
MORE QUESTIONS ? • Follow me for updates, news
and everything else social
media