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360i's Branded Video Content Cheat-sheet

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Branded Video Content Cheat-sheet

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360i's Branded Video Content Cheat-sheet

  1. 1. Wide audience 1 Billion Maximum 20 minutes; Optimal length is 60 seconds or less Yes: Robust ad units allow users to leverage auto-play, sequential video retargeting capabilities, and audience targeting – Ideal for short-form videos where a low cost-per-view, high view rate and fan engagement is a priority – Extensive capabilities help marketers reach a specific target group – Good platform for developing campaigns where video retargeting helps tell a larger brand story Video views, cost-per- view, view-through-rate, video completion rates by percentage, reach and impressions Wide audience particularly including young, male Millennials 1 Billion Maximum 15 minutes; Potentially longer with a partnership through YouTube Yes: Auto-play, interest, remarketing, and purchase behavior targeting capabilities; High completion rates for longer-form content – Natural hub for long-form and evergreen video content that is not time-sensitive – Opportunities to partner up with larger YouTube stars for influencer programs/ campaigns – SEO capabilities lead to higher discoverability Video views, cost-per- view, view-through-rate, video completion rates by percentage, and video completions by target group Fairly wide audience, emphasis on tech, marketing, entertainment 271 Million Promoted Video: Maximum 10 minutes (for verified accounts); Optimal length is 60 seconds or less Mobile video: Maximum 30 seconds Yes: Click-to-play capabilities usually leading to higher video completion rates; Niche targeting capabilities – Opportunity to engage a broad, but targeted audience during a specific time frame by leveraging interest key words – Mobile video allows for real-time content curation (e.g. around TV events such as the Oscars) Video views, cost-per-view, view-through-rate, retweets, and favorites Millennials, with an emphasis on fashion, foodies, travel 200 Million Maximum 15 seconds In Beta Testing: High minimum spend and minimal targeting currently available – Limited paid and targeting capabilities with a higher buy-in – Users are most likely to engage with higher quality video content. Video views (paid only) and Likes Early adopters, Millennials, teens, passionate content creators 40 Million Maximum 6 seconds None – Opportunities to partner up with younger influencers for programs/campaigns targeted to a younger, Millennial audience – Natural cross-platform integration with Twitter – Allows for creativity to be condensed into a short, looped time frame – Nearly all mobile engagement Loops and Revines Millennials, teens 100 Million Maximum 10 seconds per “Snap”; Stories allow for unlimited number of Snaps over 24-hour period In Beta Testing: High minimum spend and minimal targeting currently available – “Opt-in” format of Snapchat Stories means ads are viewed by those who are interested, ensuring a preemptively engaged audience – Young user-base provides value to Millennial-focused brands – Snapchat Stories allow for creative combination of “scrappy” short-form video and image-based content – Very little discoverability due to lack of content longevity View count WHO’S ON IT MAU WORTH VIDEO TIME LIMIT PAID MEDIA STRENGTHS NEED TO KNOW MAJOR KPIs f w u 360i’S BRANDED VIDEO CONTENT CHEAT-SHEET

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