SlideShare una empresa de Scribd logo

Identifying Market Segments and Selecting Target Markets

•Descargar como PPT, PDF•
•
S
Sumit Pradhan

Identifying Market Segments and Selecting Target Markets

Empresariales
1 de 17
Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Needs-based Segmentation Process
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object],Bases for Segmentation ,[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object],Patterns of Target Market Selection ,[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...Choudhry Asad
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviourShashi Shekhar
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and PlansKoichiTachiya
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targetsKiritKene
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Target market
Target marketTarget market
Target marketKaoutar Ihssane
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and TargetsNishant Agrawal
 

Recomendados

Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...Choudhry Asad
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviourShashi Shekhar
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and PlansKoichiTachiya
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targetsKiritKene
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Target market
Target marketTarget market
Target marketKaoutar Ihssane
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and TargetsNishant Agrawal
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing ResearchAsia Pacific Marketing Institute
 
Developing merchandising plan
Developing merchandising planDeveloping merchandising plan
Developing merchandising planTribhuvan University
 
Market Targeting
Market TargetingMarket Targeting
Market TargetingAbhijith R
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorMehmet Cihangir
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorHisham Salah, MBA, PMD
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research Sameer Mathur
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationArjun Parekh
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior STEP Skills Development Foundation
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorMehmet Cihangir
 
Market Segmentation
Market Segmentation Market Segmentation
Market SegmentationMahmudul Hasan
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningShreya Bhargava
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategyPh.D (c) Turan Suleymanov
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environmentajithsrc
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 
Retail Strategy
Retail StrategyRetail Strategy
Retail StrategyWelingkar Institute of Management Development & Research (WeSchool)
 
STP.pptx
STP.pptxSTP.pptx
STP.pptxkarthigeyanl
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 

Más contenido relacionado

La actualidad más candente

Market Targeting
Market TargetingMarket Targeting
Market TargetingAbhijith R
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorMehmet Cihangir
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorHisham Salah, MBA, PMD
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research Sameer Mathur
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationArjun Parekh
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorMehmet Cihangir
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningShreya Bhargava
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environmentajithsrc
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 

La actualidad más candente (20)

Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
 
Developing merchandising plan
Developing merchandising planDeveloping merchandising plan
Developing merchandising plan
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing Management
 
Retail Strategy
Retail StrategyRetail Strategy
Retail Strategy
 

Similar a Identifying Market Segments and Selecting Target Markets

Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Market segment analysis
Market segment analysisMarket segment analysis
Market segment analysisTAYYABA MAHR
 
Marketing Management Session 6
Marketing Management Session 6Marketing Management Session 6
Marketing Management Session 6Harish Lunani
 
marketing (BBA)
marketing (BBA)marketing (BBA)
marketing (BBA)Ravi Anand
 
Market segmentation ppt file
Market segmentation ppt fileMarket segmentation ppt file
Market segmentation ppt fileBilalMunir25
 
Ways in which a company can divide the market into segments.
Ways in which a company can divide the market into segments.Ways in which a company can divide the market into segments.
Ways in which a company can divide the market into segments.Sameer Mathur
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Alwyn Lau
 
Segmentation, targeting, and positioning
Segmentation, targeting, and positioningSegmentation, targeting, and positioning
Segmentation, targeting, and positioningVikash Kumar Bibhakar
 
Market segmentation,Target Marketing, Market Positioning
Market segmentation,Target Marketing, Market PositioningMarket segmentation,Target Marketing, Market Positioning
Market segmentation,Target Marketing, Market PositioningUmair Aslam
 
Marketing Segmentation, Targeting, & Positioning
Marketing Segmentation, Targeting, & PositioningMarketing Segmentation, Targeting, & Positioning
Marketing Segmentation, Targeting, & PositioningLou Klingensmith
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Kuala Lumpur, Malaysia
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targetsFree Talk 2 Other
 

Similar a Identifying Market Segments and Selecting Target Markets (20)

STP.pptx
STP.pptxSTP.pptx
STP.pptx
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
2011.07 marketing
2011.07 marketing2011.07 marketing
2011.07 marketing
 
Kotler pom13e instructor_07
Kotler pom13e instructor_07Kotler pom13e instructor_07
Kotler pom13e instructor_07
 
Market segment analysis
Market segment analysisMarket segment analysis
Market segment analysis
 
Marketing MGMT Chap 8
Marketing MGMT Chap 8Marketing MGMT Chap 8
Marketing MGMT Chap 8
 
Segmentation
SegmentationSegmentation
Segmentation
 
Marketing Management Session 6
Marketing Management Session 6Marketing Management Session 6
Marketing Management Session 6
 
Ch 10
Ch 10Ch 10
Ch 10
 
marketing (BBA)
marketing (BBA)marketing (BBA)
marketing (BBA)
 
Market segmentation ppt file
Market segmentation ppt fileMarket segmentation ppt file
Market segmentation ppt file
 
Ways in which a company can divide the market into segments.
Ways in which a company can divide the market into segments.Ways in which a company can divide the market into segments.
Ways in which a company can divide the market into segments.
 
Ad session4
Ad session4Ad session4
Ad session4
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
 
Segmentation, targeting, and positioning
Segmentation, targeting, and positioningSegmentation, targeting, and positioning
Segmentation, targeting, and positioning
 
Market segmentation,Target Marketing, Market Positioning
Market segmentation,Target Marketing, Market PositioningMarket segmentation,Target Marketing, Market Positioning
Market segmentation,Target Marketing, Market Positioning
 
Marketing Segmentation, Targeting, & Positioning
Marketing Segmentation, Targeting, & PositioningMarketing Segmentation, Targeting, & Positioning
Marketing Segmentation, Targeting, & Positioning
 
Advance Marketing
Advance MarketingAdvance Marketing
Advance Marketing
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targets
 

Más de Sumit Pradhan

Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsSumit Pradhan
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsSumit Pradhan
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsSumit Pradhan
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsSumit Pradhan
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing ServicesSumit Pradhan
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand StrategySumit Pradhan
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleSumit Pradhan
 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the CompetitionSumit Pradhan
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorSumit Pradhan
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorSumit Pradhan
 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentSumit Pradhan
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlSumit Pradhan
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionSumit Pradhan
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturySumit Pradhan
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales ForceSumit Pradhan
 

Más de Sumit Pradhan (16)

Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing Channels
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the Competition
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing Environment
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and Retention
 
Kotler02exs
Kotler02exsKotler02exs
Kotler02exs
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
 

Último

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escortdlhescort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 

Último (20)

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 

Identifying Market Segments and Selecting Target Markets

  • 1. Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.